A Google Business Profile is an important part of a brand’s online presence. Billions of people use Google every day to search for products and services, and a Google Business Profile increases a brand’s visibility to those people. A Google Business Profile allows your business to appear in maps and Local Pack listings, meaning that when someone performs a search inquiry for the product or service that you offer, your business is likely to be one of those that appear on top of the search engine results page in the Local Pack listings. The Local Pack takes up a lot of room on Google’s search engine results, which means it’s hard to miss, so you want to make sure your business is part of that list.
With the Enspire for Enterprise Impact Local Listing Marketing service, you can optimize your Google Business Profile to increase exposure and engagement, boost organic search term performance, and make sure your business appears in more Local Pack listings.
The first step towards optimizing your Google Business Profile marketing strategy is ensuring that your listing is complete. We will make sure all of the important information is filled out and accurate on your profile, such as your address, service area, phone number, and more. Then our copywriters will craft an SEO-rich long business description that will be displayed on your Google Business Profile listing. Not only does this description help to boost your organic SEO, but it gives your potential customers a detailed explanation of what your company offers. In addition to this long description, service and/or product descriptions will be crafted and posted with appropriate corresponding images to provide even more details about your business.
When customers can access and engage with your business information and updates, they can make better decisions while performing an online search inquiry. By posting to your Google Business Profile, we can directly communicate with local customers, improve the customer experience with timely information, promote sales, specials, events, news, and offers, and engage with customers through videos and photos. Enspire’s copywriters will craft high-quality posts for your profile that communicate the value of your products or services, spark interest, and inform customers.
Reviews are a great way for potential customers to see what current customers are saying about your business, but equally as important is responding to your reviews. Google Business Profile also allow users to ask business questions, and it is imperative to make sure these questions are answered professionally and promptly. The Impact Local Listing Marketing service provides management of both, using a list of pre-approved and agreed-upon responses. If a review or question falls outside of the parameters of the list of responses that were compiled, our team will request guidance on how to respond.
The Impact Local Listing Marketing product also includes reporting within your dashboard that provides insights into your profile’s key metrics. These include website clicks, calls, direction requests, and other actions taken on your Google Business Profile listing. Our team monitors these insights monthly, using the information to adjust their strategy and plan for future posts.
Our team will complete and optimize your profile, provide periodic posts to update your customers, and manage reviews and questions to make sure your customers’ concerns and inquiries are being addressed. Contact us today to request a customized consultation to go over how the Impact Local service can increase your success on Google.