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Local Listings Management

Boost Your Brand’s Online Visibility with Local Listings Management 

A local listing is an online business directory on platforms such as Google My Business, Facebook, Yelp, and more. The information that appears within a local listing is called a local citation and includes a list of core components about the business, including:

  1. Business name
  2. Address
  3. Phone number
  4. Website URL
  5. Business categories
  6. Description
  7. Tagline
  8. Social profiles
  9. Images
  10. Additional media
  11. Alternate phone numbers
  12. Fax number
  13.  Certifications
  14. Brands carried
  15. Payment forms accepted
  16. Attributes

Local Listings Management Optimizes Your Web Presence

While local listings are a part of many platforms, Google carries the most weight, and it is imperative to ensure your business’s local citation follows their best practices. With the Local Listings Management service from Enspire for Enterprise, you can ensure your business information is complete, accurate, consistent across all platforms, and in compliance with Google’s best practices.

Local Listings Management comes included with the Enspire Elements and Centermark products and involves continuously maintaining, updating, and monitoring your business’s location data across all of your listings. Taking on the task of managing all of the listings across all of the platforms where your business appears is a time-consuming and tedious task that could be better spent managing other aspects of your business, which is why Enspire for Enterprise offers this service. Benefits of the Local Listings Management product include:

  • Google My Business Co-Management: We will set up your Google My Business listing and manage it for you, from ensuring that the profile is complete with accurate information and that it displays a long business description and service and/or product descriptions to creating regular posts to update customers on company news, specials, events, and more, and responding to customer reviews and questions. We will also manage the listing through Google’s API, a connection that allows us to keep all of your information on Google 100% up to date at all times.
  • Ongoing Listings Sync: We keep your listings actively updated with your current business information across search engines, online directories, social media, apps, and data aggregators.
  • Automated Duplicate Deletion: A duplicate occurs when your business appears more than once on a single platform, which can cause confusion and negatively impact your online visibility. Our automated process identifies, confirms, and deletes duplicate listings.

Increase Online Visibility with Syndicated Listings

Through Enspire for Enterprise’s Local Listings Management service, we help to manage and increase the visibility of your business’s online presence by pushing your information out to 11 directories, listings, and aggregators, which is then pushed out from there to thousands of other sources online. This information is syndicated monthly as well as immediately any time information such as your business phone number or address changes. This increases your business’s online visibility index score and ensures consistency in your information online, as well as the ease with which updates can be made to your business information. In addition to Google, syndicated listings appear on the following impactful platforms:

  • Bing
  • Foursquare
  • HERE
  • TomTom
  • Uber
  • Apple Maps
  • Navmii
  • Neustar
  • Data Axle
  • Microsoft Cortana
  • Siri

Are you ready to make it easier to manage your business’s online visibility? Contact Enspire for Enterprise today to speak with a local search marketing specialist about managing your local listings through one of our highly effective products.