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Tools, Tactics, and Informed Opinions to Help You Succeed in Digital Marketing

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3 Often Overlooked Elements of a Bangin’ Website Design

When someone visits your website, you want them to stay a while. How to go about this depends on your business and brand image. Perhaps you opt for a warm and cozy aesthetic, or a simple and minimalistic experience, or something that’s vibrant and

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Illustration of a Hand Holding a Watering Can Over Search Icons as Flowers and an Internet Browser Behind on a Blue Background

How to Set Realistic Goals for Organic Marketing

Goals are crucial for growth in all aspects of life. If you want to lose weight, you may set a goal to exercise once a day and incorporate healthy meals into your diet. If you want to increase website traffic and make conversions organically, you may

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Illustration of People Holding Social Media Symbols and a Life-Sized Webpage Open to Facebook with Direct Messages and Likes

Revamp Your Social Media Marketing Strategy for 2023

When it comes to procuring customers for the new year, you’ll need a revamped marketing strategy. Using the data from 2022 in your reports, you will have gathered crucial information that can help you move forward with realistic-yet-grand goals.

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An Illustration of Several Animated People Constructing a Website on a Life-Sized Computer Screen

How to Increase Your Franchise’s Reach on Social Media

Social media has proven to be a prominent way of increasing business reach and reaping the benefits of your marketing efforts. As a franchise, it is crucial to have a social media presence. According to AdWeek, 30.57 million businesses use social

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Illustration of Two People in Front of a Life-Size Computer Screen with One Pointing at it and One Holding a Magnifying Glass

The Importance of Franchise Analytics

Data is critical for growth, and creating a data report allows you to take a deeper look into how you can continue developing your company. Taking stock of how your franchise has spent its time, money, and marketing efforts is a crucial component of

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An illustration of a man and woman standing in front of a large block displaying growth charts with “2022” written on top.

Detailed End of Year Reporting: Franchise Edition

Reporting end-of-the-year information is crucial to understanding the growth of your franchise, where your franchise can improve, and future predictions. Your end-of-year reports should be clear and concise, include all franchise analytics, and draw

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Two hands holding a phone with several icons popping off of the screen with “social media” written next to it.

Which Social Media Platform is Right for Your Franchise?

Social media continuously proves to be the best place to digitally interact with people from all over the world. Recently, social media giants have optimized their platforms to help franchises and multi-location businesses generate targeted ads and

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Illustration of onions showing the layers.

How Do You Market a Franchise? 5 Tips to Set You Up for Success

Much like a good story, franchises are like onions. No, they don’t stink or make you cry. Franchises have layers. Each individual location operates as a business that sells a product, provides a service, or both. They must market to consumers to

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Illustration of a franchise owner sitting on his shop and thinking while a potential franchisee approaches.

When to Run a Franchise Development Campaign?

March 2, 2023. June 13, 2025. December 18, 2030 That aside, hopefully this information will help you make the right decision for your business as to when you should start your franchise marketing campaign. The best answer we can give is: When you

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Illustration of a folded, paper map with a local shop in the center symbolizing being found through local SEO.

What is Local SEO and How Can You Improve Your Local Rankings?

My backyard used to flood every time it rained. One good storm would leave inches of water that pooled right outside the patio, leaving a sloshy muddy mess. If it rained more than one day in a row, I became the owner of my own personal moat. It was

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