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A snowboarder going down a mountain surrounded by symbols for PPC advertising.

Give Your PPC Campaigns Fresh Pow With These Trends in 2025

  The year is off to a fast start. There’s a lot to tackle and little time to relax but hey, have you considered taking a break for some time on the slopes?  If you’re in, I’ve got lift tickets ready, and the powder is fresh. Grab your

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A person’s torso in front of a laptop with digital marketing icons in the air and they are touching the one that says “SEM.”

The Role of Search Engine Marketing During Seasonal Slowdowns

Service-based franchise businesses often experience a notable drop in search volume and purchase intent from November to January as consumer priorities shift during the holiday season and colder months. This slowdown can be especially challenging for

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