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We Tested ChatGPT Ads. Here’s What We Found.

A few weeks ago, we wrote about OpenAI’s introduction of CPC advertising and the launch of its self-serve Ads Manager platform. Since then, we’ve spent some time exploring the beta version ourselves. The platform is still early, but a few

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A hand with the pointer finger extended to touch the letters CPC in an icon surrounded by other icons about paid search.

ChatGPT Just Became a Performance Marketing Channel

OpenAI’s new self-serve ads manager moves ChatGPT beyond brand awareness and into performance marketing territory. OpenAI recently announced a major update to advertising inside ChatGPT: a beta self-serve ads manager complete with CPC bidding and

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