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A hand with the pointer finger extended to touch the letters CPC in an icon surrounded by other icons about paid search.

ChatGPT Just Became a Performance Marketing Channel

OpenAI’s new self-serve ads manager moves ChatGPT beyond brand awareness and into performance marketing territory. OpenAI recently announced a major update to advertising inside ChatGPT: a beta self-serve ads manager complete with CPC bidding and

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Fingers poised over a keyboard with icons floating above including one that represents AI.

Human Content Still Wins in Search

New research shows human-written content still dominates top Google rankings. The bigger story is why. A couple years ago, I wrote a piece about copywriting in the rise of AI. Artificial intelligence itself was not new, but the way people interacted

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Pierre-Luc Caron, Angela Dowdell, Aparna Kriplani, and Michele Brevig standing in front of the Enspire banner at the IFA Convention 2026.

IFA 2026: What Happens When the Franchise Industry Comes Together

February 23, the franchise world gathered in Las Vegas for the International Franchise Association’s Annual Convention, the largest event dedicated entirely to franchisors and the partners who support them. Thousands of operators, founders,

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2025 Vendor of the Year over a background with digital technical imagery.

Enspire Named Vendor of the Year

Enspire for Enterprise is proud to announce that it was named Vendor of the Year at the Green Home Solutions National Convention. The award recognizes Enspire’s ongoing commitment to partnership, performance, and support across the Green Home

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An outstretched hand with an icon of people and business growth hovering above the hand with the words “Customer Obsessed” at the bottom.

The People Behind Enspire’s Customer-Obsessed Mindset

At Enspire for Enterprise, being customer obsessed is not about reacting faster or saying yes more often. It is about showing up with intention, building trust before strategy, and making decisions that prioritize long-term growth over short-term

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