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Tools, Tactics, and Informed Opinions to Help You Succeed in Digital Marketing

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Illustration of a Man in a Red Shirt Sitting at a Laptop with a Life-Sized Screen Showing a Google Search Results Page Next to Him

A Timeline of Googles 2023 Updates

At a Glance A Timeline of Google’s Updates Throughout 2023 February 21, 2023: February 2023 Product Reviews Update March 15, 2023: March 2023 Core Update April 12, 2023: April 2023 Reviews Update August 22, 2023: August 2023 Core Update

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A Man with a Mug of Coffee in His Left Hand and His Right Hand on a Laptop Keyboard with a Franchise Graphic on the Screen

Make Digital Franchise Marketing a Part of Your 2024 Business Plan

If elevating your franchise business is a key goal for 2024, incorporating digital franchise marketing into your strategy is essential. In today’s rapidly evolving digital landscape, having a strong online presence is more than just an option;

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An illustration of a mobile phone and a tablet opened to Google to depict the core algorithm update.

Understanding the October 2023 Google Core Algorithm Update

Let’s dish on the October 2023 Google Core Algorithm Update and how it’s orchestrating a digital symphony that could hit just the right notes for businesses like yours. Understanding the Algorithmic Symphony Google’s algorithm updates are like

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Build Trust With These 5 Digital Marketing Secrets in 2023

“The best marketing doesn’t feel like marketing.” – Tom Fishburne Your customers do not want to feel like they are being sold to. They don’t want to feel persuaded, coerced, or—worst of all—tricked. They want to feel free to choose

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The Importance of Franchise Analytics

Data is critical for growth, and creating a data report allows you to take a deeper look into how you can continue developing your company. Taking stock of how your franchise has spent its time, money, and marketing efforts is a crucial component of

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An illustration of a man and woman standing in front of a large block displaying growth charts with “2022” written on top.

Detailed End of Year Reporting: Franchise Edition

Reporting end-of-the-year information is crucial to understanding the growth of your franchise, where your franchise can improve, and future predictions. Your end-of-year reports should be clear and concise, include all franchise analytics, and draw

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Illustration of onions showing the layers.

How Do You Market a Franchise? 5 Tips to Set You Up for Success

Much like a good story, franchises are like onions. No, they don’t stink or make you cry. Franchises have layers. Each individual location operates as a business that sells a product, provides a service, or both. They must market to consumers to

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Illustration of a franchise owner sitting on his shop and thinking while a potential franchisee approaches.

When to Run a Franchise Development Campaign?

March 2, 2023. June 13, 2025. December 18, 2030 That aside, hopefully this information will help you make the right decision for your business as to when you should start your franchise marketing campaign. The best answer we can give is: When you

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Illustration of a Franchise Owner Using Her Laptop Sitting on Coins Next to a Store with Two More Stores Floating Behind Her

Enspire is Your One-Stop Solution for Franchise Marketing

As the owner of a franchise business, you know that there is a lot that goes into your franchise marketing. There are two main goals that you typically keep in mind for marketing your franchise: Attracting more franchisees to open more locations.

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Developing a Franchise Marketing Strategy for All Markets

Franchise marketing involves the research and advertising strategies your business uses to grow your franchise. This manifests in two forms: Marketing designed to acquire and retain customers.  Franchise development intended to sell more

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