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At a Glance  AI tools like ChatGPT are changing how users find information, and how businesses need to create content. Pages cited in AI search results often rank low in traditional search, meaning high visibility is no longer limited to the top 10

At a Glance  As more users turn to AI tools like ChatGPT for local recommendations, businesses need to adjust their SEO strategies to stay visible. Important factors to consider when optimizing content for local search in ChatGPT include: •

If you run a franchise or multi-location business, you’ve probably heard that SEO is essential. But the way we approach it has changed dramatically. Thanks to rapid shifts in how people search online (hello, AI and large language models), ranking

Typically, “GEO” is a prefix that refers to the earth, land, or soil, commonly found in words like geography, geology, and geodes. But in this case, GEO stands for Generative Engine Optimization. As digital marketers, a clever acronym is

Google Business Profile has a simple yet powerful feature that helps you collect more customer reviews. Reviews that show up on your Google local listing in Google Maps and Search, helping potential customers see what others think about your

As web-based artificial intelligence continues to evolve, its impact on search engine optimization (SEO) becomes more significant. In 2025, AI is expected to reshape search behavior, content optimization strategies, and digital marketing as a whole.

  In the competitive world of digital marketing, franchises must leverage every available tool to enhance their online visibility. One of the most effective strategies in SEO for franchises is building a strong backlink profile. Backlinks play a

In today’s digital-first world, franchise businesses must compete not only with local competitors, but also within their own networks for visibility and market share. A strong SEO strategy is essential, and that’s where Enspire for Enterprise

  Google’s December 2024 core update introduced significant changes to search rankings, making it one of the more volatile updates of the year. While it was more widespread and unpredictable than the November 2024 update, it wasn’t as

We are on the verge of entering 2025. This time five years ago, we had no idea that we were about to be knee-deep in a global pandemic. While Covid-19 brought with it an unparalleled amount of devastation, it also ramped up the need and demand for