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Tools, Tactics, and Informed Opinions to Help You Succeed in Digital Marketing

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Making Geofence Marketing Work for Your Business

Geofencing is a form of location-based marketing that triggers an event when potential customers enter or exit a defined physical space. This marketing strategy allows businesses to reach people within the immediate vicinity of their establishment or

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Optimizing Your Google My Business Profile is Crucial for Google Maps Marketing

Google Maps is a powerful tool that almost every mobile device user utilizes to guide them to various locations and find information about those locations. A well-executed Google Maps marketing strategy will not only help a business rank higher on

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Effective Local SEO Marketing Helps Your Business Get Seen by the Local Consumers Who Matter to You

Simply put, local SEO is a search engine optimization process that helps businesses rank in local searches on Google so that consumers in the area will find a particular business. This is often a part of search inquiries that include the term “near

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New Year, New Search Marketing Strategy!

Is building brand awareness and increasing sales part of your resolutions for 2021? 2020 was a curveball of a year for everyone, in both our social lives and in our work lives. While it may have derailed some of the plans your business had, the good

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Is Social Media Marketing Right For My Business?

Are you trying to figure out if investing in social media marketing is right for your business? In today’s world there are a lot of digital marketing tactics available to you to help grow your brand, attract new customers and drive new

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An illustration with a figure examining a healthcare website

Strategies for Online Healthcare Marketing

Strategies for online healthcare marketing are varied, but they work together to create an overall marketing plan that helps potential patients find your practice online and take action that lead to them scheduling an appointment. A specialist at

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