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At a Glance  AI tools like ChatGPT are changing how users find information, and how businesses need to create content. Pages cited in AI search results often rank low in traditional search, meaning high visibility is no longer limited to the top 10

AI took the mic (and the stage, and the afterparty). Google Marketing Live 2025 lit up the stage on May 21, and if there was one takeaway that got more airtime than a Super Bowl commercial, it was this: AI isn’t the future. It’s the now. At

At a Glance  As more users turn to AI tools like ChatGPT for local recommendations, businesses need to adjust their SEO strategies to stay visible. Important factors to consider when optimizing content for local search in ChatGPT include: •

At a Glance  Franchise businesses that have maxed out their PPC budget can turn to Meta ads for expanded reach and better engagement. Here’s why Meta ads are a smart next step:  • PPC campaigns have limits; once ad spend stops yielding new

At a Glance 5 Simple Ways to Build Trust in Your Brand Find and use your authentic brand voice Invest in SEO Grow your social media presence Update your website content Use clear calls to action “The best marketing doesn’t feel like

If you run a franchise or multi-location business, you’ve probably heard that SEO is essential. But the way we approach it has changed dramatically. Thanks to rapid shifts in how people search online (hello, AI and large language models), ranking

Your gym, yoga studio, or fitness space is all heart, sweat, and community. Your website should reflect that. You need more than a digital flyer. You need a captivating, user-friendly site that aligns with your mission and keeps new and returning

Typically, “GEO” is a prefix that refers to the earth, land, or soil, commonly found in words like geography, geology, and geodes. But in this case, GEO stands for Generative Engine Optimization. As digital marketers, a clever acronym is

Google Business Profile has a simple yet powerful feature that helps you collect more customer reviews. Reviews that show up on your Google local listing in Google Maps and Search, helping potential customers see what others think about your

As web-based artificial intelligence continues to evolve, its impact on search engine optimization (SEO) becomes more significant. In 2025, AI is expected to reshape search behavior, content optimization strategies, and digital marketing as a whole.