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Tools, Tactics, and Informed Opinions to Help You Succeed in Digital Marketing

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An illustration of a mobile phone and a tablet opened to Google to depict the core algorithm update.

Understanding the October 2023 Google Core Algorithm Update

Let’s dish on the October 2023 Google Core Algorithm Update and how it’s orchestrating a digital symphony that could hit just the right notes for businesses like yours. Understanding the Algorithmic Symphony Google’s algorithm updates are like

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The Importance of Transparency and Authenticity in Your Business’s Social Media Marketing

As a business owner, you already know how crucial it is for your brand to have a presence on social media. According to a 2022 survey done by Frontier Communications Parent, Inc., 82 percent of the web users surveyed preferred to conduct search

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Illustration of a Man Sitting at a Laptop with a Confused Expression and an Angrily Squiggled Thought Bubble Above His Head

Issues That Cause People to Leave Your Website

At a Glance The top 9 reasons that a visitor will leave your website are: Slow loading speed A poor mobile experience A busy or overwhelming layout Confusing navigation Automatically playing multimedia Missing or confusing calls to action

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Franchise Website Design: When Form Meets Function

Enspire for Enterprise’s very own Michael Davis, project manager for all of our website builds, shared some of his valuable insights with me—and he never told me not to tell, so I am spilling the tea. I asked him about his standards and best

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Illustration Depicting Programmatic Display Advertising with a Businessman Walking Through the Various Steps in the Process

The Advantages of Programmatic Display Advertising for Franchise Businesses

Programmatic display advertising refers to the automated buying and selling of display ad placements in real time through a technological platform. It utilizes data-driven algorithms and artificial intelligence to streamline the ad-buying process,

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Conceptual Illustration of an Open Laptop with a Social Media Profile Screen Popping Out of it and Digital Symbols Around It

Engaging Your Target Audience on Social Media

Social media remains an effective method of advertising and should be part of every brand’s digital marketing strategy. Franchise social media marketing will ensure your franchise can continue to grow brand impressions, capture leads, and drive

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Illustration of a Man on a Ladder Placing a Video on a Life-Sized Screen with a Person Next to the Screen Looking at a Phone

Here, There, Everywhere Display Ads

Display ads are one of the most widely used forms of digital advertising. If you spend any amount of time on the internet, you will see many of them in many different forms each time that you log on. These ads are so popular because they are an

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3 Often Overlooked Elements of a Bangin’ Website Design

When someone visits your website, you want them to stay a while. How to go about this depends on your business and brand image. Perhaps you opt for a warm and cozy aesthetic, or a simple and minimalistic experience, or something that’s vibrant and

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