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Tools, Tactics, and Informed Opinions to Help You Succeed in Digital Marketing

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An illustration of a mobile phone and a tablet opened to Google to depict the core algorithm update.

Understanding the October 2023 Google Core Algorithm Update

Let’s dish on the October 2023 Google Core Algorithm Update and how it’s orchestrating a digital symphony that could hit just the right notes for businesses like yours. Understanding the Algorithmic Symphony Google’s algorithm updates are like

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The Importance of Transparency and Authenticity in Your Business’s Social Media Marketing

As a business owner, you already know how crucial it is for your brand to have a presence on social media. According to a 2022 survey done by Frontier Communications Parent, Inc., 82 percent of the web users surveyed preferred to conduct search

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Illustration of a Man Sitting at a Laptop with a Confused Expression and an Angrily Squiggled Thought Bubble Above His Head

Issues That Cause People to Leave Your Website

At a Glance The top 9 reasons that a visitor will leave your website are: Slow loading speed A poor mobile experience A busy or overwhelming layout Confusing navigation Automatically playing multimedia Missing or confusing calls to action

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Franchise Website Design: When Form Meets Function

Enspire for Enterprise’s very own Michael Davis, project manager for all of our website builds, shared some of his valuable insights with me—and he never told me not to tell, so I am spilling the tea. I asked him about his standards and best

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A cloud of words with “Copywriting” in the middle and a magnifying glass next to it.

Solve The Mystery of Copywriting for Franchises

“Good advice is always certain to be ignored, but that’s no reason not to give it.” – Agatha Christie Some of the most popular and accessible forms of literature are whodunits or mystery novels. Agatha Christie is the queen of

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Illustration Depicting Programmatic Display Advertising with a Businessman Walking Through the Various Steps in the Process

The Advantages of Programmatic Display Advertising for Franchise Businesses

Programmatic display advertising refers to the automated buying and selling of display ad placements in real time through a technological platform. It utilizes data-driven algorithms and artificial intelligence to streamline the ad-buying process,

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Illustration of Digital Marketing Icons with a Search Bar on Top and a Coin with a Dollar Sign and a Finger Touching the Coin

How PPC Advertising Benefits Franchises

Pay-per-click (PPC) advertising presents a powerful opportunity for franchises to effectively promote their businesses and achieve their marketing objectives. With its targeted approach, measurable results, and cost-effective nature, franchise PPC

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Laptop with a swirl of floating blue letters surrounding it.

The Importance of Content & Copywriting Part II

Content is the driving force behind all successful digital marketing campaigns, including search engine optimization (SEO), pay-per-click (PPC) advertising campaigns and social media marketing (SMM). – Forbes In Part I of The Importance of

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Blue background with cube letters, with two cubes balanced to show both content and copy before the word writing

The Importance of Content & Copywriting Part I

In Part I of this two-part blog series, we will understand the difference between content and copy. Let’s dive in with a fun exercise! The words content and content are homographs. Although spelled the same, they have different pronunciations and

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Animation of health and exercise-related icons, “Fitness and Healthy Diet,” “Take Care of Your Body and Health” in the middle

Revamp Your Health and Fitness Websites

Make sure your brand is seen by the right people and stands out in a sea of competitors with a website that hits all the right notes! A high-quality website is especially needed for health and fitness websites, where people are constantly looking for

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