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Tools, Tactics, and Informed Opinions to Help You Succeed in Digital Marketing

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The Importance of Transparency and Authenticity in Your Business’s Social Media Marketing

As a business owner, you already know how crucial it is for your brand to have a presence on social media. According to a 2022 survey done by Frontier Communications Parent, Inc., 82 percent of the web users surveyed preferred to conduct search

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Conceptual Illustration of an Open Laptop with a Social Media Profile Screen Popping Out of it and Digital Symbols Around It

Engaging Your Target Audience on Social Media

Social media remains an effective method of advertising and should be part of every brand’s digital marketing strategy. Franchise social media marketing will ensure your franchise can continue to grow brand impressions, capture leads, and drive

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Illustration of People Holding Social Media Symbols and a Life-Sized Webpage Open to Facebook with Direct Messages and Likes

Revamp Your Social Media Marketing Strategy for 2023

When it comes to procuring customers for the new year, you’ll need a revamped marketing strategy. Using the data from 2022 in your reports, you will have gathered crucial information that can help you move forward with realistic-yet-grand goals.

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An Illustration of Several Animated People Constructing a Website on a Life-Sized Computer Screen

How to Increase Your Franchise’s Reach on Social Media

Social media has proven to be a prominent way of increasing business reach and reaping the benefits of your marketing efforts. As a franchise, it is crucial to have a social media presence. According to AdWeek, 30.57 million businesses use social

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Two hands holding a phone with several icons popping off of the screen with “social media” written next to it.

Which Social Media Platform is Right for Your Franchise?

Social media continuously proves to be the best place to digitally interact with people from all over the world. Recently, social media giants have optimized their platforms to help franchises and multi-location businesses generate targeted ads and

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A picture of a woman on a laptop with a digital drawing in front with connecting lines of people outlined in bubbles.

Targeting Your Customers with Social Media Ads

Social media platforms create a huge opportunity for people to grow their brands and business. By sharing crucial information about your business relevant to its industry, you can educate a wide audience on the story behind your business and how your

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Engage with Your Customers with Franchise Social Media

How to Engage with Your Customers with Franchise Social Media

With more than 2.85 million users worldwide, Facebook is a powerful tool for businesses to use to reach potential customers online. Every business should have a Facebook page, but just having the page is not enough. An effective franchise social

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An illustration of a man holding a cog in front of an array of social media icons

Is Social Media Marketing Right For My Business?

Are you trying to figure out if investing in social media marketing is right for your business? In today’s world there are a lot of digital marketing tactics available to you to help grow your brand, attract new customers and drive new

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