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Tools, Tactics, and Informed Opinions to Help You Succeed in Digital Marketing

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Conceptual illustration of man updating his Google my business listing

The Importance of Keeping Your GMB Local Business Listing Profile Updated

Keeping your business’s Google My Business profile updated is crucial at any time, but especially during the COVID-19 pandemic. It is important to keep your listing updated with adjusted operating hours, in-store policies that have changed to

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Conceptual illustration of two people painting an app screen.

Franchise Branding: What You Need to Know

When it comes to the success of your franchise, franchise brand development is a crucial component. It is important to make sure this is done properly, because while you want the franchise itself to be profitable and have positive recognition,

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An illustration with a woman putting users into a marketing funnel with coins coming out the other end

Programmatic Display and Franchisors

Current state of the customer marketing journey: 63% of people requesting information are not ready to buy*. It’s not news that nearly all searches begin online, but we now know the vast majority of people are not ready to make a purchase the

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