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Tools, Tactics, and Informed Opinions to Help You Succeed in Digital Marketing

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5 Simple Techniques that Improve Organic Search Rankings

When it comes to ranking organically on the search engines, it is all in the details. While there are certain complex and in-depth tactics that are going to boost a business’ chance of appearing on page one, there are also some very simple and

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Get Your Business Noticed with Marketing Tailored to Small Businesses

Small businesses are important. As the owner of a small business, you are knowledgeable and passionate about what you do. When your business succeeds, you have autonomy over your professional life which provides you with a fulfilling and satisfying

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Conceptual illustration portraying a masked figure marketing during a pandemic

Why Online Marketing is Especially Important for Small Businesses During the COVID-19 Pandemic

As the COVID-19 pandemic continues to keep people at home, it is more important than ever for small businesses to reach their customers where they are. Not only are there less opportunities for businesses to reach customers and potential customers on

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Conceptual illustration of man updating his Google my business listing

The Importance of Keeping Your GMB Local Business Listing Profile Updated

Keeping your business’s Google My Business profile updated is crucial at any time, but especially during the COVID-19 pandemic. It is important to keep your listing updated with adjusted operating hours, in-store policies that have changed to

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Franchise Branding: What You Need to Know

When it comes to the success of your franchise, franchise brand development is a crucial component. It is important to make sure this is done properly, because while you want the franchise itself to be profitable and have positive recognition,

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An illustration with a woman putting users into a marketing funnel with coins coming out the other end

Programmatic Display and Franchisors

Current state of the customer marketing journey: 63% of people requesting information are not ready to buy*. It’s not news that nearly all searches begin online, but we now know the vast majority of people are not ready to make a purchase the

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