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Tools, Tactics, and Informed Opinions to Help You Succeed in Digital Marketing

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Illustration Depicting Programmatic Display Advertising with a Businessman Walking Through the Various Steps in the Process

The Advantages of Programmatic Display Advertising for Franchise Businesses

Programmatic display advertising refers to the automated buying and selling of display ad placements in real time through a technological platform. It utilizes data-driven algorithms and artificial intelligence to streamline the ad-buying process,

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Illustration of a Man on a Ladder Placing a Video on a Life-Sized Screen with a Person Next to the Screen Looking at a Phone

Here, There, Everywhere Display Ads

Display ads are one of the most widely used forms of digital advertising. If you spend any amount of time on the internet, you will see many of them in many different forms each time that you log on. These ads are so popular because they are an

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An illustration with a woman putting users into a marketing funnel with coins coming out the other end

Programmatic Display and Franchisors

Current state of the customer marketing journey   63% of people requesting information are not ready to buy*   It’s not news that nearly all searches begin online, but we now know the vast majority of people are not ready to make a

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An illustration of a man plotting business locations on a map

Making Geofence Marketing Work for Your Business

Geofencing is a form of location-based marketing that triggers an event when potential customers enter or exit a defined physical space. This marketing strategy allows businesses to reach people within the immediate vicinity of their establishment or

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