As the COVID-19 pandemic continues to keep people at home, it is more important than ever for small businesses to reach their customers where they are. Not only are there less opportunities for [...]
Current state of the customer marketing journey: 63% of people requesting information are not ready to buy*. It’s not news that nearly all searches begin online, but we now know the vast majority of people are not ready to make a purchase the
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Geofencing is a form of location-based marketing that triggers an event when potential customers enter or exit a defined physical space. This marketing strategy allows businesses to reach people within the immediate vicinity of their establishment or
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