Many people will look up your business on Facebook to get more information and see what others are saying about you. Make sure you have a professional Facebook presence established, and that you are engaging with your audience and responding to reviews. Facebook ads are also a great way to get your business in front of the local audience that matters to you.
Reviews are a critical component of establishing authority and trustworthiness online, and this is especially important in the healthcare marketing arena. Genuine, honest reviews will help your website appear more authoritative, but this requires both soliciting and responding to reviews of your practice.