Service-based franchise businesses often experience a notable drop in search volume and purchase intent from November to January as consumer priorities shift during the holiday season and colder [...]
Google Maps is a powerful tool that almost every mobile device user utilizes to guide them to various locations and find information about those locations. A well-executed Google Maps marketing strategy will not only help a business rank higher on
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Simply put, local SEO is a search engine optimization process that helps businesses rank in local searches on Google so that consumers in the area will find a particular business. This is often a part of search inquiries that include the term “near
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