When it comes to ranking organically on the search engines, it is all in the details. While there are certain complex and in-depth tactics that are going to boost a business’ chance of appearing on page one, there are also some very simple and small ways that can make a difference. By putting care and attention into these small yet significant details, it can all add up. Enspire for Enterprise provides SEO for franchises to bolster your organic rankings so your business is found online.
A title tag is simply the title of a web page. Although title tags are an HTML element, they are also the bolded, clickable headline that appears in search engine results. Putting effort into your title tag is a small but worthwhile method of contributing to your overall rank. While you want (and need) to keep it simple, you also want to be as descriptive as possible. One way of doing this is by including numbers or a date in your title, when it is relevant. This can improve the number of clicks it receives. Do not add numbers to a title tag just for the sake of it. You want to make sure it makes sense. When it does, give it a shot to see how it makes a difference.
Another HTML element is the meta description. It appears beneath the title tag and gives a brief description of the page. This snippet of text may be what appears in search engines. While Google often rewrites the meta description using content on the page, when you put effort into the meta description and that is what appears in the SERPS, you are in control of the message. A good meta description is clearly written, unique, contains keywords, and ends in a call to action. To keep it mobile-friendly it should be no longer than 160 characters.
Quality content that is informative and accurately answers a question or satisfies the need for a search is going to perform better consistently. That said, even the most timeless content has an expiration date. Content that you published previously that received positive feedback deserves a comeback. Take some time to review old content, specifically blogs, and see what areas can be updated and revised. From there, republish it and share it on your social media. This relaunch will improve your rankings
Web pages that are short, sweet, and to the point can rank well; however, longform content has shown it will earn more links and shares. This is not due to the presence of more words, but due to the presence of more in-depth knowledge on specific topics. Another way of bolstering this it to produce more than one piece of content about the same topic that connects together. These can be linked together to boost engagement. Regardless of the length of your content, including headers in the form of H2s and H3s to break your content apart is incredibly beneficial. This not only makes the content more scannable, but it also improves the chances of ranking as a featured snipped on Google.
When someone lands on your web page, make sure that they have incentive to stay there. The way that this happens is by providing the answers, information, products, or services that a person is looking for. You do not want to be a source of confusion. You want to be the solution. That is the best way to make sure your content continues to rank organically.