Google is Expanding Their Partnership with Reddit

At a Glance

How Will Google’s Partnership with Reddit Impact Brands?

• Brands may see their rankings decrease as Google favors more results from Reddit threads.
• This could also lead to brand management concerns because negative feedback and misinformation may be displayed more prevalently on search engine results pages.
• Brands who are proactive and engage with Reddit users and contribute to the platform can use this partnership to their advantage.

In February, Google and Reddit announced that they were expanding their partnership. This expansion is intended to make it easier for Google users to find and access the conversations and communities that they are searching for. By making Reddit threads more prominent on the search engine results page, this can impact brands in a few ways and can affect SEO for franchises strategies and SEO strategies for all types of businesses.

Reduced Visibility on Google

By giving more priority to Reddit on the search engine results page, websites that were previously ranking higher for the search terms they were targeting may see their rankings drop. Google’s goal is to provide users with the most useful and relevant results for their search query. Brands will need to adapt by continuing to create high-quality, useful content that is designed to benefit the web user, not content that has been specifically designed to target a specific search query.

Brand Management Concerns

Reddit is a place for people to exchange ideas and have open discussions. This includes sharing feedback about products or services, providing accounts of personal experiences with brands, and sharing information about which products or services are superior to others. If a brand launches a new product and users on the web perform a search query to learn about it, it is more likely now that the first few search engine results about that product will now be from Reddit threads. If the discussions within those threads are negative or contain misinformation, the brand now has to implement reputation management strategies.

Brands can use This Partnership to Their Advantage

But it’s not all bad! Brands can proactively work toward building a presence on Reddit. This can include actively engaging with communities that are relevant to their industry, authentically responding to feedback about their products or services, and creating their own subreddits.

How Enspire for Enterprise can Help

At Enspire for Enterprise, we are dedicated to staying current with the latest Google updates and leveraging them to enhance our SEO for franchises strategies. Our SEO experts work to provide high-quality content that aligns with Google’s current guidelines to help your website rank higher on search engine result pages. This includes, but is not limited to, creating engaging blogs and Google Business Profile posts that provide useful and relevant information about your business. Whether you are a new or established franchise, we have the expertise and experience to create a custom SEO strategy that will help your business thrive online. Get in touch with us today to learn more about our SEO services and how we can help your franchise succeed in the digital world.