For many who were required to spend more time at home over the past year, it shed a light on how the needs within their home have changed. Whether working from home or raising a family, people were forced to consider what areas need to be made more functional, comfortable, or enjoyable.
While every state and area may have a slightly different experience, 2021 will continue to show people embracing the need to upgrade their homes. These may range from minor repairs to full-blown renovations. The presence of the Covid-19 vaccine and its availability will allow businesses to reopen or increase their services, and as the economy continues to improve, more people will begin to be able to afford major home improvements – if they could not already. As these people look for the right electricians, plumbers, roofers, handymen, and more, you can take measures to ensure your business is found by them.
As a franchise, you are able to provide reliable and trustworthy services to people in different areas. Your franchisees may have a leg-up through name recognition, but that can only be leveraged through the right approach to marketing. The following are some tips to be aware of when marketing your home contractor franchise.
Improve Your Website
Make sure that all of your franchisees have a website that is clean, modern, and easy to navigate. Enspire makes sure that each website under the umbrella of your franchise is responsive and that it provides a positive visitor experience.
Claim Your Google My Business Listing
So many people use Google to find a local business to suit their needs. Making sure that all of your franchisees have claimed their listing and have all of the necessary information filled out is the first step to ensuring they are found during a Google search.
Boost Your Rankings with SEO
Once your franchise locations all have a great website and are present in Google, they can be found more easily through search engine optimization, or SEO, best practices. The experts at Enspire make sure your website is SEO-friendly, so it is more easily found online.
Advertise on Social Media
Reach the right demographic with paid advertising on Facebook and LinkedIn. This is a great place to provide offers that can motivate potential customers to choose your service. The goal is not simply to drive awareness of your brand, but to create more leads and deliver more business to your franchisees.
Rely on Enspire For Enterprise
Enspire For Enterprise offers scalable contractor marketing services to help your franchisees gain new customers and retain existing ones. Contact us to learn more about how we can boost the online presence of your business and bring you more customers.