Search Engine Optimization
Within the last 10 months, searches for companies offering delivery, curbside pickup, and other COVID-related inquiries have gone up. If your company offers services that have been adapted to the pandemic, or if you sell products like PPE, sanitizer, or rubbing alcohol, you should be pursuing an SEO strategy that has been adjusted for this. If your brand is not doing this, your competitors certainly are, which means you are missing out on business.
Social Media Marketing
People are on social media more during the pandemic, so social media ads on platforms like Facebook are an effective way of reaching them. It is important to be tactful and adhere to each platform’s advertising policies when it comes to COVID-19, which is why hiring an expert who is familiar with best strategies and policies is beneficial.