Small businesses are important. As the owner of a small business, you are knowledgeable and passionate about what you do. When your business succeeds, you have autonomy over your professional life which provides you with a fulfilling and satisfying job. You contribute to your local area by providing goods and services as well as potential employment opportunities to other members of the community. There are over 30 million small business across the United States which account for approximately 1.5 million new jobs annually. You strengthen the local economy and help to create a local business community that can thrive. As a small business, you are essential.
Unfortunately, more than 50% of small businesses fail in the first year and over 95% fail in the first 5 years. While these statistics are due to a countless number of factors, one of these reasons is that not enough people know about these businesses. Getting the word out there that you are here and open for business is the first step to bringing in customers. You owe it to yourself to set your business up for success from the beginning, to give yourself the best chance to succeed. And as you progress, you need to figure out ways to grow and bring in new customers. Enspire for Enterprise offers small business marketing services that ensures your small business gets noticed.
Define Your Brand
Every business has to start with a good idea. It may be a specific service that is necessary in a local area like a dental office, or perhaps you are a local artisan. Regardless of what you do, start by doing it well and then introduce yourself to the community in recognizable way. Lean into whatever it is that makes you unique and sets your services apart from those of another business. To do this, you need to make a good first impression by defining a clear brand image and voice. It’s all in the details, so take time to get organized.
Create Your Website
If you do not have a website already, you need one. If you do have a website already, you need to make sure it is up to date. Your website does not need to be cookie-cutter and it does not need to look like everyone else’s. You want your website to stand out by highlighting your brand and by featuring what you do. Your website should be:
Additionally, you want to make sure that your website is mobile-friendly. As of 2019, 80% of online searches were from a mobile device. If someone can’t use your website on their phone, they may just go somewhere else for the service. The Enspire Essentials marketing package is designed specifically for small and medium businesses. It includes:
- A lead generation website that is SEO optimized and mobile friendly
- Google My Business profile setup and management to build engagement with customers
- Email marketing that provides templates so you can send out automated content
- Reporting and analytics that are simple and allow you to make changes where you need to
This acts as the perfect starting point to launch your online marketing efforts.
Get Found Online
Once you have a website, people need to be able to find it. Making sure that your website is SEO optimized will ensure it ranks in Google searches, but there are other marketing tactics you can employ that boost this even further. You can accelerate your marketing through:
- Paid Search
- SEO Campaigns
- Local Social Display Ads
- Social Ads
Putting together something like a paid search or SEO campaign may sound complicated, but in today’s world they may be necessary. Plus, Enspire makes it simple by doing it for you so you can focus on doing what you do best. You can add one or more of these services to your Enspire Essentials bundle at a scale that is customized to your needs. The goal is not to sell you a bunch of products or services that you do not need, but to understand what your goals are so we can align our services to meet them. This enables your small business to get noticed and bring in customers.