Display ads are one of the most widely used forms of digital advertising. If you spend any amount of time on the internet, you will see many of them in many different forms each time that you log on. These ads are so popular because they are an effective and cost-efficient digital marketing tool.
When it comes to advertising for your franchise, franchise display ads should be a part of your marketing strategy. When effectively used, these advertisements will help you reach and captivate the audience that matters to you and drive leads.
What are Display Ads?
Display ads are used to drive internet users to take a specific action. They appear on websites, social media platforms, apps, and on other digital mediums as text-based, image, or video advertisements, and they encourage the viewer to click through to a landing page where an action can be taken. Types of display ads include:
- Banner ads
- Desktop ads
- Expanding ads
- Interactive content
- Interstitial display ads
- Lightbox display ads
- Mobile leaderboard ads
- Native ads
- Pop-up displays
- Video content
Display ads are often used as part of a retargeting campaign. The ads are shown to users who have already visited a particular website, “retargeting” them to remind them about the brand and to encourage them to return and make a purchase, fill out a contact form, or sign up for a service.
The Benefits of Display Ads for Franchises
Display ads can be targeted based on demographics, interests, and geographical location, among other targeting options. This way, each of your franchise locations can have display ads that are being shown to the most relevant audience. Not only does this ensure that the right people are seeing your ads, but that you are not wasting your advertising budget by showing your ads to irrelevant internet users.
Ready to Enhance Your Marketing with Display Ads?
The marketing experts at Enspire for Enterprise have the knowledge and skills to create effective franchise display ads for your brand. We will create attractive display ads for your franchise that are engaging, targeted, and specific so that they effectively move your intended audience through the sales funnel.
Contact Enspire for Enterprise today to learn how we can help your franchise increase brand exposure and drive leads both at the national and location level!