In today’s world where many people begin their research for the product or service they are looking for with an online search, it is imperative to make sure your business has an effective local online marketing strategy in place. While billboards, posters, flyers, and advertisements in printed publications are great ways to supplement your marketing strategy, it is online where your customers and potential customers are spending a great deal of their time, and it is online where they will turn to find what they need.
There are many strategies for increasing the likelihood of your business being found by potential customers in your area. From optimizing for Google’s best practices to reaching the customers who are quite literally in the vicinity of your business, some of these strategies include:
• Search Engine Optimization: The SEO strategy for a local business needs to be crafted with their location in mind. This includes optimizing content for geographically targeted search terms so that when potential customers perform a search inquiry that includes the location of your business plus the product or service that you provide, you will appear in an optimal spot on the search engine results page for them to click through to your website.
• Google My Business Profile Management: If your GMB profile has not been claimed and filled out, your business will miss out on a lot of traffic from potential customers in your area. This profile helps increase the likelihood that your business will appear at the top of Google Maps results, along with other localized searches. Additionally, responding to reviews and questions on your GMB profile helps to establish confidence in your business, and provide potential customers with honest, informative insight that may lead to them choosing to patronize your business.
• Geofence Marketing: Geofence marketing is a type of location-based marketing that triggers an event when an individual enters or exits a defined physical space. This marketing strategy can be used to serve an ad to the potential customer on their mobile device while they are in the vicinity of the business, enticing them to buy a product or sign up for a service.
These are just a few of the ways that the specialists at Enspire for Enterprise can optimize your local online marketing strategy to attract the potential customers in your area who fit your target demographic. Contact us today to learn about all of the local marketing services we offer, and to begin crafting a strategy that fits your unique business!