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New Year, New Search Marketing Strategy!

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Conceptual Illustration of a Man with a Laptop in Front of a Life-Size Laptop with Digital Advertising Symbols on the Screen

Is building brand awareness and increasing sales part of your resolutions for 2021? 2020 was a curveball of a year for everyone, in both our social lives and in our work lives. While it may have derailed some of the plans your business had, the good thing about a new year is that it is the perfect time for a fresh start! Enspire for Enterprise is here to help you make it happen! With a combination of paid search for franchises and other small businesses along with a robust search engine optimization strategy, we can help you get seen online and drive traffic to your website.

Paid search: It’s important that paid search, or PPC, places paid digital ads prominently at the top of search engine results because majority of web users don’t go past the first or second page of their search results. By positioning your business where it can’t be missed, you drive more impressions, more traffic, and more conversions.

Not only do we implement strategies that ensure your business is appearing where people will see it, but we also create ads that are eye-catching and unforgettable. This way, even if a web user doesn’t click on your ad the first time they see it, they will still remember your brand and are more likely to convert later on. We also monitor your ads and analyze their performance, making adjustments to them that continue to improve their performance so that the clicks continue to come in.

Search engine optimization: A well-executed search engine optimization, or SEO strategy that targets keywords relevant to your business is crucial in helping you to build organic visibility. We continuously monitor keyword performance, optimize your website with the most relevant keywords, and create content that helps build authority with Google and other search engines. Additionally, we implement link building strategies with trusted partners that continuously build on the traffic that leads back to your website.

Let us be your partner in building an effective online marketing strategy in 2021 with paid search and search engine optimization strategy for franchises and small businesses.