Skip to Content

The Importance of Keeping Your GMB Local Business Listing Profile Updated

Conceptual illustration of man updating his Google my business listing

Man Typing on a Laptop with One Hand While Holding His Phone in the Other with Google Maps Pulled Up on Both ScreensKeeping your business’s Google My Business profile updated is crucial at any time, but especially during the COVID-19 pandemic. It is important to keep your listing updated with adjusted operating hours, in-store policies that have changed to adhere to safety guidelines, takeout options and procedures, and more. With Enspire for Enterprise’s local business listing management services, you can ensure all of your information is up to date so that it can easily be found.

When a potential customer performs a Google inquiry for curbside pickup, takeout food, or delivery near them, any business that offers those services will want to make sure they appear in those search results. If a business has updated their profile with this information, it will be readily viewable when a web user clicks on their GMB listing. This could be the difference between a potential customer choosing to patronize your business, or someone else’s!

The same goes for providing current information about your hours and COVID-19 policies. If someone sees your hours on Google and visits your business within those hours only to find that you are not open, you could potentially lose a customer, along with potentially losing customers if you are open but have not updated your hours.

It can be tough to keep up with ever-changing updates to your GMB listings, social media, blogs, and more, which is why we offer local business listing management services for Google My Business to help your business succeed online. Contact Enspire for Enterprise to speak with an expert about your online marketing needs.