As we get further into 2021 and the world begins to reopen for travel, people who have not been able to vacation are ready to get back out there! Now is the time to make sure your business is being seen by aspiring travelers through high-quality hospitality marketing.
Run specials to entice visitors: As travel begins to return, your hospitality business is going to be competing with all of the other organizations that are also beginning to resume normal operations. Discounts on services or other incentives such as special packages, limited edition souvenirs, food specials, and more can make your business stand out from the crowd.
Use digital marketing ads and strategies to make sure you are seen: Utilize digital marketing services including social media ads that target the audience that is interested in your services, search ads that will appear at the top of search engine results pages when internet users make inquiries related to your business, and search engine optimization that ensures your business is in a prime spot on Google search results when someone searches for services that your business offers.
Update your Google My Business profile: If your hours changed during COVID-19 shutdowns, make sure your Google My Business profiles are updated with the correct business hours once you begin to resume normal operations. You can also have posts created to let people know you are back open, what specials you are running, what your current policies are, and more.
Let prospective visitors know how you are keeping them safe: While things are beginning to go back to “normal,” there are many changes that have been made in the way that businesses operate that may stay in place. This could include letting your prospective visitors know about any routine cleaning schedules that have been implemented, mask policies that are being followed by your employees, whether you have taken steps to ensure your staff are all vaccinated, and what your policies are for ensuring that any guests or staff are not showing signs of illness when on site. Your social media platforms are a great place to show your followers what you have been doing to ensure visitor safety.
As the world begins to reopen, people are excited to resume traveling and enjoy all of the experiences that they have missed out on for the past year or more. Make sure your hospitality business is ready by utilizing high-quality hospitality marketing strategies now! Do you need help creating your marketing plan and implementing it? The specialists at Enspire For Enterprise are ready to help you with all of your digital marketing needs.