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AI took the mic (and the stage, and the afterparty). Google Marketing Live 2025 lit up the stage on May 21, and if there was one takeaway that got more airtime than a Super Bowl commercial, it was this: AI isn’t the future. It’s the now. At

At a Glance  As more users turn to AI tools like ChatGPT for local recommendations, businesses need to adjust their SEO strategies to stay visible. Important factors to consider when optimizing content for local search in ChatGPT include: •

At a Glance  Franchise businesses that have maxed out their PPC budget can turn to Meta ads for expanded reach and better engagement. Here’s why Meta ads are a smart next step:  • PPC campaigns have limits; once ad spend stops yielding new

Typically, “GEO” is a prefix that refers to the earth, land, or soil, commonly found in words like geography, geology, and geodes. But in this case, GEO stands for Generative Engine Optimization. As digital marketers, a clever acronym is

Google Business Profile has a simple yet powerful feature that helps you collect more customer reviews. Reviews that show up on your Google local listing in Google Maps and Search, helping potential customers see what others think about your

As web-based artificial intelligence continues to evolve, its impact on search engine optimization (SEO) becomes more significant. In 2025, AI is expected to reshape search behavior, content optimization strategies, and digital marketing as a whole.

At a Glance  5 Tips to Optimize Lead Quality for PPC Ads  To maximize lead quality with your PPC ads, follow these key strategies: 1. Target more specific, long-tail keywords. 2. Craft compelling ad copy. 3. Optimize landing pages. 4. Target

Being part of a franchise means strong brand recognition. Customers who trust your brand are more likely to seek out your locations wherever they go, knowing they can expect the same level of quality and service. However, maintaining that trust goes

Long before conversational AI became mainstream, machine learning was already improving digital advertising. It helped automate tasks, fine-tune targeting, and make campaigns more efficient. Over the years, AI has transformed programmatic display ads

  The year is off to a fast start. There’s a lot to tackle and little time to relax but hey, have you considered taking a break for some time on the slopes?  If you’re in, I’ve got lift tickets ready, and the powder is fresh. Grab your