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A person wearing a v-neck shirt, extending their hand with “AI” floating, surrounded by different digital marketing icons.

Google Marketing Live 2025 Recap: How Enspire Is Turning Insights Into Franchise Wins

AI took the mic (and the stage, and the afterparty). Google Marketing Live 2025 lit up the stage on May 21, and if there was one takeaway that got more airtime than a Super Bowl commercial, it was this: AI isn’t the future. It’s the now. At

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Conceptual image of a person’s hands over a laptop keyboard with a graphic depicting a ChatGPT window with chat bubbles in it hovering over the hands.

How to Optimize for Local Search in ChatGPT

At a Glance  As more users turn to AI tools like ChatGPT for local recommendations, businesses need to adjust their SEO strategies to stay visible. Important factors to consider when optimizing content for local search in ChatGPT include: •

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Why Meta Ads Are a Smart Move After Maxing Out Your PPC Budget

At a Glance  Franchise businesses that have maxed out their PPC budget can turn to Meta ads for expanded reach and better engagement. Here’s why Meta ads are a smart next step:  • PPC campaigns have limits; once ad spend stops yielding new

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Hands typing on a keyboard of a laptop with a virtual search bar hovering above with a symbol for AI to indicate generative AI.

How Enspire for Enterprise Future-Proofs SEO with GEO Awareness

Typically, “GEO” is a prefix that refers to the earth, land, or soil, commonly found in words like geography, geology, and geodes. But in this case, GEO stands for Generative Engine Optimization. As digital marketers, a clever acronym is

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A badge with a star in the middle next to 4 reviews from customers.

How to Use Google’s QR Code to Get More Customer Reviews

Google Business Profile has a simple yet powerful feature that helps you collect more customer reviews. Reviews that show up on your Google local listing in Google Maps and Search, helping potential customers see what others think about your

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How AI is Expected to Affect SEO in 2025

As web-based artificial intelligence continues to evolve, its impact on search engine optimization (SEO) becomes more significant. In 2025, AI is expected to reshape search behavior, content optimization strategies, and digital marketing as a whole.

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A man’s hands hover over a laptop keyword with digital graphics and the word ”PPC” floating off of the laptop screen

How to Ensure Great Lead Quality with Your PPC Ads

At a Glance  5 Tips to Optimize Lead Quality for PPC Ads  To maximize lead quality with your PPC ads, follow these key strategies: 1. Target more specific, long-tail keywords. 2. Craft compelling ad copy. 3. Optimize landing pages. 4. Target

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An open lap top and tablet on a table with a person pointing to a hovering image of a local listing.

Local Listings in 2025: New Trends and Best Practices for Better Visibility

Being part of a franchise means strong brand recognition. Customers who trust your brand are more likely to seek out your locations wherever they go, knowing they can expect the same level of quality and service. However, maintaining that trust goes

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How AI is Transforming Programmatic Display Ads for Smarter Campaigns

Long before conversational AI became mainstream, machine learning was already improving digital advertising. It helped automate tasks, fine-tune targeting, and make campaigns more efficient. Over the years, AI has transformed programmatic display ads

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A snowboarder going down a mountain surrounded by symbols for PPC advertising.

Give Your PPC Campaigns Fresh Pow With These Trends in 2025

  The year is off to a fast start. There’s a lot to tackle and little time to relax but hey, have you considered taking a break for some time on the slopes?  If you’re in, I’ve got lift tickets ready, and the powder is fresh. Grab your

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