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Close up of a computer keyboard with white keys and ”BACKLINKS” in red on one of the keys.

Backlinks are a Key Element of Your Franchise’s SEO Strategy

In the competitive world of digital marketing, franchises must leverage every available tool to enhance their online visibility. One of the most effective strategies in SEO for franchises is building a strong backlink profile. Backlinks play a

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Takeaways from the December 2024 Core Update

Takeaways from the December 2024 Core Update

Google’s December 2024 core update introduced significant changes to search rankings, making it one of the more volatile updates of the year. While it was more widespread and unpredictable than the November 2024 update, it wasn’t as disruptive as

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