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Tools, Tactics, and Informed Opinions to Help You Succeed in Digital Marketing

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An open lap top and tablet on a table with a person pointing to a hovering image of a local listing.

Local Listings in 2025: New Trends and Best Practices for Better Visibility

Being part of a franchise means strong brand recognition. Customers who trust your brand are more likely to seek out your locations wherever they go, knowing they can expect the same level of quality and service. However, maintaining that trust goes

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How AI is Transforming Programmatic Display Ads for Smarter Campaigns

Long before conversational AI became mainstream, machine learning was already improving digital advertising. It helped automate tasks, fine-tune targeting, and make campaigns more efficient. Over the years, AI has transformed programmatic display ads

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A snowboarder going down a mountain surrounded by symbols for PPC advertising.

Give Your PPC Campaigns Fresh Pow With These Trends in 2025

  The year is off to a fast start. There’s a lot to tackle and little time to relax but hey, have you considered taking a break for some time on the slopes?  If you’re in, I’ve got lift tickets ready, and the powder is fresh. Grab your

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Close up of a computer keyboard with white keys and ”BACKLINKS” in red on one of the keys.

Backlinks are a Key Element of Your Franchise’s SEO Strategy

  In the competitive world of digital marketing, franchises must leverage every available tool to enhance their online visibility. One of the most effective strategies in SEO for franchises is building a strong backlink profile. Backlinks play a

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Takeaways from the December 2024 Core Update

Takeaways from the December 2024 Core Update

  Google’s December 2024 core update introduced significant changes to search rankings, making it one of the more volatile updates of the year. While it was more widespread and unpredictable than the November 2024 update, it wasn’t as

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