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Brand Strategy
Franchise Marketing

Multichannel Marketing for Franchise Brands: Why Unified Strategy Outperforms Siloed Tactics

Most franchise brands dabble in multichannel marketing. They have a little SEO over here, some PPC over there, maybe a website that was last updated somewhere between “pre-mobile era” and  [...]

By Pierre-Luc Caron, Senior Director, Digital Marketing Performance
Posted in Brand Strategy, Franchise Marketing on November 25, 2025
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Latest Posts

Close up of a computer keyboard with white keys and ”BACKLINKS” in red on one of the keys.
SEO

Backlinks are a Key Element of Your Franchise’s SEO Strategy

Kellie Love
By Kellie Love, SEO Copy Supervisor
Posted in SEO on February 3, 2025

  In the competitive world of digital marketing, franchises must leverage every available tool to enhance their online visibility. One of the most effective strategies in SEO for franchises is building a strong backlink profile. Backlinks play a

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Illustration of a woman holding a megaphone standing in front of a life-size computer screen with a bullseye on it and additional digital marketing icons behind it.
Digital Marketing

How Franchises can Reach Their Target Customers in Today’s Digital Landscape

Kellie Love
By Kellie Love, SEO Copy Supervisor
Posted in Digital Marketing on January 20, 2025

At a Glance  How Franchise Businesses can Reach their Target Audience Online Digital marketing for franchises requires a multi-channel approach to stay visible and competitive. Reaching your ideal audience means showing up where they search,

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A hand types on a laptop keyword with a smartphone next to it and a graphic of a search bar is overlaid on the image with the text “SEO for franchises” in the search bar.
SEO

Enspire’s SEO for Franchises: How We Help You Show Up and Stand Out

Kellie Love
By Kellie Love, SEO Copy Supervisor
Posted in SEO on January 10, 2025

In today’s digital-first world, franchise businesses must compete not only with local competitors, but also within their own networks for visibility and market share. A strong SEO strategy is essential, and that’s where Enspire for Enterprise

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Blue background with cube letters, with two cubes balanced to show both content and copy before the word writing
Copywriting

The Importance of Content & Copywriting Part I

By Cynthia Campbell, Lead Content Strategist
Posted in Copywriting on January 10, 2025

In Part I of this two-part blog series, we will understand the difference between content and copy. Let’s dive in with a fun exercise! The words content and content are homographs. Although spelled the same, they have different pronunciations and

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