Build Trust With These 5 Digital Marketing Secrets in 2023

“The best marketing doesn’t feel like marketing.”
– Tom Fishburne

Your customers do not want to feel like they are being sold to. They don’t want to feel persuaded, coerced, or—worst of all—tricked.

They want to feel free to choose a business they trust.

As you strategize your digital marketing for franchises, keep these tips in mind to help you establish and build trust with your audience.

Find Your Authentic Voice And Use It

Your customers or patrons want to feel confident in choosing you for the service or product they need. Part of building this confidence and trust involves establishing a unique and recognizable brand voice. If you have not done so already, take the time to establish the essence of your brand, craft a coherent mission statement, and establish an authentic voice that you imbue across all channels of your digital marketing efforts. This includes your website, social media, digital and print advertising, and anywhere your brand appears. It is just as important as your logo but can often go neglected.

Invest In SEO (And Have Patience)

Increase your website traffic organically by optimizing your website for search engines. This serves to increase your ranking on Google and other search engines when potential customers search for your services. Keyword research, content creation, and backlink building are all important components of a worthwhile SEO campaign. The important thing to keep in mind when it comes to SEO is that it takes time. You most likely won’t see results overnight (typically traction begins around four to six months). When your business appears above the fold of a search engine without the words “Sponsored” next to it, that’s when you know you’ve made it. This organic traffic not only attracts new customers but builds trust with customers over time which results in a deeper business relationship.

Put Effort Into Your Social Media Presence

Simply having a Facebook page or Instagram account are not enough. You need to invest time and energy into those accounts so they do the work they are meant to: helping your business shine. This proves to be even more difficult when you run a franchise that has a corporate social media page in addition to several regional locations. At the corporate level, have a designated social media strategist to handle your posts. Create a regular posting schedule and share relevant content such as updates to your business. Your authentic brand voice comes in handy here! Encourage your franchisees to do the same. Paid advertising through Facebook ads really pay off when the account they are connected to already has dedicated followers.

Refresh the Content Across Your Websites

Messaging falls flat when it fails to speak directly to the needs of your audience. Potential and current customers always want to know what the benefit is to them. Bring these benefits to the forefront. Furthermore, your content does have a shelf life, so you want to avoid stale and outdated information. Whether you need to give your current content a little facelift, or you need brand new pages of custom content, plan this year to include these updates in your marketing efforts for all of your franchise locations.

Display Clear Calls To Action

On your website and any form of digital advertising, your potential customers need clear directions on what to do next. This is different than telling them what to do. No one likes that. They simply need to know how they can do the thing they’ve already decided for themselves that they want to do. Make sure you include engaging and direct calls to action that prompt your readers to take the next step, so they transform from potential customers to active customers.

Rely on Enspire for Enterprise to help guide your digital marketing for franchises efforts. We offer unparalleled expertise along with scalable solutions to meet your needs so you can deepen your authenticity and build trust with your customers. Contact us today to get started!