Skip to Content

Be Enspired

Tools, Tactics, and Informed Opinions to Help You Succeed in Digital Marketing

Featured Article

A business owner using his smartphone to record a video for Google Business Profile video verification.
Local Listing Management

How to Verify Your Business on GBP Using Video Verification

The process of verifying your business on Google Business Profile (GBP) used to mean waiting days for a postcard to arrive in the mail. Now, Google offers a much swifter option: video  [...]

By Cynthia Campbell, Lead Content Strategist
Posted in Local Listing Management on August 11, 2025
Read More

Latest Posts

The torso of a person in a button-down dress shirt and sports jacket typing on a laptop with digital graphics showing chat bubbles surrounding a bot icon floating above the hands.
Franchise Marketing

AI in Action: Using ChatGPT to Strengthen Your Franchise Marketing Strategy

Kellie Love
By Kellie Love, SEO Copy Supervisor
Posted in Franchise Marketing on July 6, 2025

Full Disclosure: This Blog Was Co-Written by an Assistant Who Doesn’t Need Coffee Breaks Crafted with a mix of human insight and a few smart prompts fed into ChatGPT, this blog is a real-world example of how AI can support franchise digital

Read More
A person wearing a v-neck shirt, extending their hand with “AI” floating, surrounded by different digital marketing icons.
Digital Marketing
Franchise Marketing

Google Marketing Live 2025 Recap: How Enspire Is Turning Insights Into Franchise Wins

By Cynthia Campbell, Lead Content Strategist
Posted in Digital Marketing, Franchise Marketing on June 4, 2025

AI took the mic (and the stage, and the afterparty). Google Marketing Live 2025 lit up the stage on May 21, and if there was one takeaway that got more airtime than a Super Bowl commercial, it was this: AI isn’t the future. It’s the now. At

Read More