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A business person holding a tablet with a white circle over it that is the center of several other circles that represent multichannel marketing.
Brand Strategy
Franchise Marketing

Multichannel Marketing for Franchise Brands: Why Unified Strategy Outperforms Siloed Tactics

Most franchise brands dabble in multichannel marketing. They have a little SEO over here, some PPC over there, maybe a website that was last updated somewhere between “pre-mobile era” and  [...]

By Pierre-Luc Caron, Senior Director, Digital Marketing Performance
Posted in Brand Strategy, Franchise Marketing on November 25, 2025
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A business person holding a tablet with a white circle over it that is the center of several other circles that represent multichannel marketing.
Brand Strategy
Franchise Marketing

Multichannel Marketing for Franchise Brands: Why Unified Strategy Outperforms Siloed Tactics

By Pierre-Luc Caron, Senior Director, Digital Marketing Performance
Posted in Brand Strategy, Franchise Marketing on November 25, 2025

Most franchise brands dabble in multichannel marketing. They have a little SEO over here, some PPC over there, maybe a website that was last updated somewhere between “pre-mobile era” and “we don’t talk about that phase.” On paper, all the

Read More
The torso of a person in a button-down dress shirt and sports jacket typing on a laptop with digital graphics showing chat bubbles surrounding a bot icon floating above the hands.
Franchise Marketing

AI in Action: Using ChatGPT to Strengthen Your Franchise Marketing Strategy

Kellie Love
By Kellie Love, SEO Copy Supervisor
Posted in Franchise Marketing on July 6, 2025

Full Disclosure: This Blog Was Co-Written by an Assistant Who Doesn’t Need Coffee Breaks Crafted with a mix of human insight and a few smart prompts fed into ChatGPT, this blog is a real-world example of how AI can support franchise digital

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A person wearing a v-neck shirt, extending their hand with “AI” floating, surrounded by different digital marketing icons.
Digital Marketing
Franchise Marketing

Google Marketing Live 2025 Recap: How Enspire Is Turning Insights Into Franchise Wins

By Cynthia Campbell, Lead Content Strategist
Posted in Digital Marketing, Franchise Marketing on June 4, 2025

AI took the mic (and the stage, and the afterparty). Google Marketing Live 2025 lit up the stage on May 21, and if there was one takeaway that got more airtime than a Super Bowl commercial, it was this: AI isn’t the future. It’s the now. At

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