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A team of coworkers in a conference room talking and laughing while they develop their brand voice.
Digital Marketing

How to Develop an Authentic Brand Voice

A brand is more than a logo or a clever tagline. It’s your identity, shaped by how people perceive you, and that perception is built largely through voice. When it comes to franchise digital  [...]

By Cynthia Campbell, Lead Content Strategist
Posted in Digital Marketing on July 23, 2025
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Latest Posts

The torso of a person in a button-down dress shirt and sports jacket typing on a laptop with digital graphics showing chat bubbles surrounding a bot icon floating above the hands.
Franchise Marketing

AI in Action: Using ChatGPT to Strengthen Your Franchise Marketing Strategy

Kellie Love
By Kellie Love, SEO Copy Supervisor
Posted in Franchise Marketing on July 6, 2025

Full Disclosure: This Blog Was Co-Written by an Assistant Who Doesn’t Need Coffee Breaks Crafted with a mix of human insight and a few smart prompts fed into ChatGPT, this blog is a real-world example of how AI can support franchise digital

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A person wearing a v-neck shirt, extending their hand with “AI” floating, surrounded by different digital marketing icons.
Digital Marketing
Franchise Marketing

Google Marketing Live 2025 Recap: How Enspire Is Turning Insights Into Franchise Wins

By Cynthia Campbell, Lead Content Strategist
Posted in Digital Marketing, Franchise Marketing on June 4, 2025

AI took the mic (and the stage, and the afterparty). Google Marketing Live 2025 lit up the stage on May 21, and if there was one takeaway that got more airtime than a Super Bowl commercial, it was this: AI isn’t the future. It’s the now. At

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