Service-based franchise businesses often experience a notable drop in search volume and purchase intent from November to January as consumer priorities shift during the holiday season and colder [...]
The internet has become saturated with content overload. The prominence of chatbots like ChatGPT and Google Bard makes it easier than ever to churn out large quantities of content. In fact, according to research conducted by Neil Patel, 4.6 pieces of
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In Part I of this two-part blog series, we will understand the difference between content and copy. Let’s dive in with a fun exercise! The words content and content are homographs. Although spelled the same, they have different pronunciations and
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