The People Behind Enspire’s Customer-Obsessed Mindset

At Enspire for Enterprise, being customer obsessed is not about reacting faster or saying yes more often. It is about showing up with intention, building trust before strategy, and making decisions that prioritize long-term growth over short-term wins.

That mindset comes to life every day through our senior account directors, Billie Jacobo and Angela Dowdell. Their approaches are unique. Their philosophy is the same.

This is what being customer obsessed looks like when it is done right.

Trust Comes Before Strategy

For Angela Dowdell, customer obsession begins with connection. Not performative rapport or forced small talk, but genuine investment in the people behind the brand.

Angela says, “If you’re going to trust me on a professional level, you probably need to trust me on a personal level too.”

Angela takes time to understand how her clients think, what pressures they’re navigating, and how they prefer to communicate. That groundwork shapes everything that follows.

By the time performance conversations happen, there are no surprises.

Clients already understand the data, so the discussion serves as a pulse check. When you are proactive, you don’t have to be reactive.

As Angela puts it, “Nothing erodes trust faster than surprises. That’s why I always address the ‘why’ early.”

This approach reflects Enspire’s high-touch, concierge-level service model. It’s not about flooding clients with information. It’s about giving them clarity, confidence, and control.

Value Over Volume

Billie Jacobo’s definition of customer obsession is rooted in advocacy.

Early in his career, Billie recognized that being pushy wasn’t the same thing as being effective. Real partnership meant prioritizing value over revenue, even when that choice was inconvenient.

He points out, “I was never driven by upsells. I was driven by value.”

That philosophy still guides his work today, whether he’s advising a single-location owner or steering enterprise-level strategy. If something won’t deliver meaningful results, he won’t recommend it.

Billie says, “I never put revenue ahead of results. If the right move was reducing budget, I was willing to have that conversation.”

That consistency builds credibility. Clients trust Billie because they know his recommendations are grounded in what is best for their business, not what is easiest or most profitable in the moment.

Empathy Is a Strategic Advantage

What unites Angela and Billie isn’t personality (although they both bring plenty of that to the table). It’s perspective.

Both view empathy as an important business skill. They listen to understand, not to respond. They recognize when urgency matters and when reassurance matters more. And they respect that behind every marketing decision is a business owner weighing real risk.

Customer obsession isn’t about saying yes all the time. It’s about doing what’s right even when it’s harder.

This is especially important in digital marketing for franchise and multi-location businesses. High-touch marketing service isn’t about being constantly available. It’s about being consistently aligned.

How This Reflects CLIMB

Enspire’s CLIMB values are more than aspirational statements. They are operational standards.

Customer obsessed means we put our clients at the center of every decision, not just every conversation. We listen deeply and act with intention. Success is measured by our customers’ growth, not our own talking points.

Billie and Angela live this value daily through trust, transparency, and long-term partnership.

We do not climb alone. Our customers climb with us.