In order for people to learn about your franchise and convert to being a customer, they must be reached through advertising or word of mouth from another customer. This process, called lead generation, can include several different online marketing strategies. Franchise lead generation is successful through a combination of the following online marketing strategies:
• Search engine optimization: Search engine optimization, or SEO, is a combination of strategies that are used to help a franchise’s website rank higher on search engines. When someone performs an online search for a product or service that your business offers and your business appears at the top of the results page, it is more likely that they will click on your website. A high-quality SEO strategy also increases the likelihood that your franchise will appear in Google’s featured snippets at the top of the search engine results page, and because these features are so prominently displayed, they attract more clicks than the other results on the page.
• Paid advertising: Another way to build leads to your franchise website is through paid advertising. These ads, prominently placed at the top of search engine results pages, can grab the attention of a potential customer and encourage them to click through to your website where they can learn more about your business, join an email list, or even purchase a product or service.
• Social media marketing: Social media marketing on platforms like Facebook, Instagram, and LinkedIn is another great way to drive leads to your business. Ads with super specific targeting can be created to reach the exact group of people who are important to your business, and followers can engage with your business through posts and reviews, helping to build confidence in your business and increasing their likelihood of converting.
• Custom-designed website: While all of the three above strategies will help your franchise get leads to your website, if a potential customer reaches your site and it does not provide a good user experience, you are likely to lose the lead. A website that is attractive, loads quickly, is easy to navigate, and is useful will help increase the chances of converting your lead into a sale.
Enspire For Enterprise provides all of the online marketing strategies that your franchise needs to build leads and increase conversions. Let our team of specialists provide customized solutions that help your franchise succeed, visit EnspireForEnterprise.com today to get started!