Service-based franchise businesses often experience a notable drop in search volume and purchase intent from November to January as consumer priorities shift during the holiday season and colder [...]
Ready to kick your business up a notch and stay ahead of the competition? Franchising could be the secret weapon you need to take your brand to the next level. In today’s business landscape, savvy business owners are leveraging the power of
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Social media remains an effective method of advertising and should be part of every brand’s digital marketing strategy. Franchise social media marketing will ensure your franchise can continue to grow brand impressions, capture leads, and drive
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Display ads are one of the most widely used forms of digital advertising. If you spend any amount of time on the internet, you will see many of them in many different forms each time that you log on. These ads are so popular because they are an
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“The best marketing doesn’t feel like marketing.” – Tom Fishburne Your customers do not want to feel like they are being sold to. They don’t want to feel persuaded, coerced, or—worst of all—tricked. They want to feel free to choose
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When someone visits your website, you want them to stay a while. How to go about this depends on your business and brand image. Perhaps you opt for a warm and cozy aesthetic, or a simple and minimalistic experience, or something that’s vibrant and
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