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Why You Need Local Listing Management for Your Franchise

Illustration of a Woman Holding a Phone with a Pop-Out Showing Her Information About the Business She is Standing in Front Of

Quite possibly the most important part of owning a business is making sure your potential customers can find you. This includes knowing that your business is open, knowing what products or services you offer, knowing how to reach you, and knowing where you are located. If people can’t easily find the information they are seeking about your company, they are likely to take their business elsewhere.

Handling your local listings management on top of running your day-to-day business needs can be a daunting task, which is why the experts at Enspire for Enterprise provide local listings management services. Local listings are online business directories on platforms like Google Business Profile, Facebook, Yelp, and other platforms. The information appearing within these listings is called a local citation, and it includes a list of crucial information about your business, including:

  • Your business name
  • Your address
  • Your phone number
  • Your website URL
  • Categories your business falls under
  • Business description
  • Business tagline
  • Your social media profile(s)
  • Additional media related to your business
  • Any alternate phone numbers
  • Your fax number
  • Any certifications your business has
  • Brands your business offers
  • Payment forms your business accepts
  • Attributes of your business
  • Images of your business, services, and/or products

With so many pieces of information to keep up with, it can be difficult to ensure that everything is filled out and that it is kept up-to-date when things change. Not having a properly updated local citation can lead to at least three negative outcomes:

  1. Potential customers won’t know your business exists. If your local citation hasn’t been created at all, there will be no way for people to know your business currently exists. If people don’t know that your business exists, there is no way to bring in potential customers.
  2. Potential customers won’t be able to contact your business. If your local citation doesn’t exist at all or isn’t complete, crucial contact information could be missing. Potential customers may try to reach your business by phone, email, or social media, and if they are unable to do so, the lead will be lost.
  3. Potential customers won’t be able to find your business. If your business relies on customers visiting in person, they need to be able to find it easily. If your address can’t be found on Google, Yelp, social media, or other platforms, potential customers may become discouraged and decide to go elsewhere.

Don’t let leads fall through the cracks! With local listing management from Enspire for Enterprise, you can be rest assured that your local citation is correct and completely filled out so that potential customers can find all of the information they want to know about your business.

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