Lists make our lives easier. Items line by line such as groceries or things to do that you can reference in order to remember. They are and always will be a fantastic organization tool. In the realm of digital marketing, lists take on a very specific role, but the concept of making our lives easier remains. For example, your business appears in local listings online when people perform searches. If you forget to add something to your grocery list or if you list something twice, it isn’t really a big deal. If your business is not featured correctly on a local listing, that can be detrimental. Your business won’t be easily found during local searches or listings on different platforms could contain conflicting information that is confusing to your potential customers. The good news is that this can all be easily avoided through local listings management. Let’s take a moment to explore the value of local listings for your business and then talk about how Enspire can improve these efforts.
What is a Local Listing?
To put it simply, a local listing is a business directory. More specifically, it is a list of businesses that appears online. There are many listing platforms, but the major ones include Google My Business, Facebook, Yelp, and YP. The information that is included on a local listing is called a local citation.
What Information is Featured in a Local Citation?
A local citation is a mention of the name, address, and phone number of your local business. This can appear anywhere online such as a local listing or a website. Additional information that may be featured on a local citation includes:
- Business categories
- Hours of operation
- Driving directions
- Business description
- Payment forms accepted
- Owner responses
- Links to social and other forms of media
- Email addresses
- Fax numbers
- Alternate phone numbers
Your Local Citation Information Needs To Be Accurate And Complete
Google carries the most clout in this arena, so they have set the best precedent for what to include. Regardless of whether these additional features are included or not, it is very important that all of the information in a local citation is accurate and complete. Furthermore, it is imperative that the information matches across local listings. If your phone number appears one way on Google My Business but another way elsewhere, that can cause confusion and negatively impact your rankings. The process of ensuring consistent information can be tedious and time consuming when performed manually. That is where Enspire for Enterprise can make a huge difference. We provide local listings management that serves the best interest of your business.
What is Local Listings Management?
This “Web Presence” service is designed to help increase and improve your business’s online visibility through the Centermark and Enspire Elements products we offer at Enspire. This process involves continuously updating and maintaining the location data of your business across listings. Managing and monitoring all of the listings where your business appears around the clock is not something you need to take on yourself. Place that time and effort into the other aspects of your business that require your attention and allow Enspire manage your local listings for you. You get all of the following benefits:
- Google My Business Co-Management: Enspire partners with your business to manage your listing through Google’s application programming interface (API). By using this connection, we are able to ensure your information on Google is 100% up to date at all times.
- Ongoing Listings Sync: Enspire keeps your business listings actively updated across search engines, online directories, social media, apps, and data aggregators.
- Automated Duplicate Deletion: A duplicate is when your business appears more than once on a single platform. Enspire employs an automated process that identifies, confirms, and deletes duplicate listings. This not only eliminates confusion but prevents a number of negative outcomes that can be harmful to your business.
Make A Profound Impact with 11 Syndicated Listings
Enspire dispatches your business information out to 11 directories, listings, and aggregators. From there, that information is sent to thousands of other online sources. On a monthly basis, your business information is syndicated out to the most impactful places and signals in the local search ecosystem. If any information about your business changes, such as the phone number or address, it is updated immediately. In addition, to your Google My Business Co-Management, the syndicated listings include:
- Apple Maps
- Data Axle
- Microsoft Cortana
Strengthen your local search marketing efforts by relying on Enspire for Enterprise. Place contacting us at the top of your to-do list so we can start making your life easier.