Boost Your Online Visibility with Local Listings Management

Lists make life easier. Whether it’s groceries or tasks, listing items line by line helps you stay organized and on track.

In digital marketing, lists serve a different but equally important purpose—making your business easier to find.

When people search online, your business appears in local listings. Just as forgetting an item on your grocery list means you might not buy it, inaccurate or missing business information in local listings can mean lost customers. If your business isn’t properly listed, it may not appear in search results, or worse, conflicting details across different platforms could confuse potential clients.

The good news? Local listings management can prevent these issues. Let’s explore the value of local listings and how Enspire can help optimize them for your business.

What is a Local Listing?

To put it simply, a local listing is a business directory. More specifically, it is a list of businesses that appears online. There are many listing platforms, but the major ones include Google Business Profile, Facebook, Yelp, and YP. The information that is included on a local listing is called a local citation.

What Information is Included in a Local Citation?

A local citation is any online mention of your business’s name, address, and phone number (NAP). These citations can appear on websites, business directories, and local listings. In addition to NAP details, a citation may also include:

• Business categories
• Hours of operation
• Driving directions
• Business description
• Images and videos
• Accepted payment methods
• Geo-coordinates
• Customer reviews and owner responses
• Taglines
• Links to social media and other online platforms
• Email addresses and fax numbers
• Alternate phone numbers
• Business attributes

The Importance of Accurate and Consistent Local Citations

Google carries the most clout in this arena, so they have set the best precedent for what to include. Even minor discrepancies—such as different phone numbers listed on Google Business Profile and another directory—can create confusion and harm your search rankings.

Manually updating and maintaining accurate listings can be tedious and time-consuming. That’s where Enspire for Enterprise makes a difference. Our local listings management service makes sure your business information remains accurate and up-to-date across all platforms to enhance your online visibility and credibility.

What is Local Listings Management?

Local listings management is a strategic service designed to improve your business’s online presence. Through our Centermark and Enspire Elements products, we continuously update and maintain your business’s location data across multiple directories. Instead of spending time managing your listings manually, let Enspire handle it for you so you can focus on running your business.

Here’s how our service benefits you:

• Google Business Profile Co-Management: We work alongside your business to manage your Google listing through its API, ensuring your information is always current.
• Ongoing Listings Sync: Your business details remain up to date across search engines, directories, social media, apps, and data aggregators.
• Automated Duplicate Deletion: Duplicate listings can cause confusion and harm your rankings. Our automated system identifies, verifies, and removes duplicate entries to keep your online presence clean and consistent.

Expand Your Reach with 14 Syndicated Listings

Enspire dispatches your business information to 14 key directories and data aggregators, which then push your details to thousands of other online sources. Each month, your business information is syndicated across the most influential platforms in the local search ecosystem. If your details change—such as a new address or phone number—updates are made immediately.

In addition to Google Business Profile Co-Management, we syndicate your business information to:

• Alexa
• Apple Maps
• BBB
• Bing
• Data Axle
• Foursquare
• Google Business Profile
• HERE
• MapQuest
• Microsoft Cortana
• Navmii
• Siri
• TomTom
• Uber

Strengthen Your Local Search Marketing with Enspire

Don’t let inaccurate listings hold your business back. With Enspire for Enterprise, you get expert local listings management that keeps your information consistent, visible, and optimized for search engines. Put Enspire at the top of your to-do list—contact us today to get started!