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Tools, Tactics, and Informed Opinions to Help You Succeed in Digital Marketing

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A person typing on a laptop with a Google search bar on the screen and a coffee cup in a saucer next to it.

Optimization Tips for Your Franchise’s Search Marketing Strategy

Are you dedicated to establishing powerful brand recognition and maximizing leads for your franchise? These are undoubtedly goals that you are consistently striving to achieve. Having a strong online presence through paid search for franchises and

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3D Rendering of a Cartoon Reddit Robot Inside a Speech Bubble on an Orange-Red Background

Google is Expanding Their Partnership with Reddit

At a Glance How Will Google’s Partnership with Reddit Impact Brands? Brands may see their rankings decrease as Google favors more results from Reddit threads. This could also lead to brand management concerns because negative feedback and

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Office Building with Tall Windows, the Google Logo on Four of the Windows, and a Blue Sky with Clouds Behind It

Google Reduces Unhelpful Content with the March 2024 Core Update

At a Glance Google’s March 2024 Core Update: What You Need to Know Google’s March 2024 Core Update focused on improving the quality and helpfulness of search results. Google deindexed hundreds of websites as part of this update which targeted

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Illustration of a Man in a Red Shirt Sitting at a Laptop with a Life-Sized Screen Showing a Google Search Results Page Next to Him

A Timeline of Google’s 2023 Updates

At a Glance A Timeline of Google’s Updates Throughout 2023 February 21, 2023: February 2023 Product Reviews Update March 15, 2023: March 2023 Core Update April 12, 2023: April 2023 Reviews Update August 22, 2023: August 2023 Core Update

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A Man with a Mug of Coffee in His Left Hand and His Right Hand on a Laptop Keyboard with a Franchise Graphic on the Screen

Make Digital Franchise Marketing a Part of Your 2024 Business Plan

If elevating your franchise business is a key goal for 2024, incorporating digital franchise marketing into your strategy is essential. In today’s rapidly evolving digital landscape, having a strong online presence is more than just an option;

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An illustration of a mobile phone and a tablet opened to Google to depict the core algorithm update.

Understanding the October 2023 Google Core Algorithm Update

Let’s dish on the October 2023 Google Core Algorithm Update and how it’s orchestrating a digital symphony that could hit just the right notes for businesses like yours. Understanding the Algorithmic Symphony Google’s algorithm updates are like

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Build Trust With These 5 Digital Marketing Secrets in 2023

“The best marketing doesn’t feel like marketing.” – Tom Fishburne Your customers do not want to feel like they are being sold to. They don’t want to feel persuaded, coerced, or—worst of all—tricked. They want to feel free to choose

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Illustration of Two People in Front of a Life-Size Computer Screen with One Pointing at it and One Holding a Magnifying Glass

The Importance of Franchise Analytics

Data is critical for growth, and creating a data report allows you to take a deeper look into how you can continue developing your company. Taking stock of how your franchise has spent its time, money, and marketing efforts is a crucial component of

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An illustration of a man and woman standing in front of a large block displaying growth charts with “2022” written on top.

Detailed End of Year Reporting: Franchise Edition

Reporting end-of-the-year information is crucial to understanding the growth of your franchise, where your franchise can improve, and future predictions. Your end-of-year reports should be clear and concise, include all franchise analytics, and draw

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Illustration of onions showing the layers.

How Do You Market a Franchise? 5 Tips to Set You Up for Success

Much like a good story, franchises are like onions. No, they don’t stink or make you cry. Franchises have layers. Each individual location operates as a business that sells a product, provides a service, or both. They must market to consumers to

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