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Brand Strategy
Franchise Marketing

Multichannel Marketing for Franchise Brands: Why Unified Strategy Outperforms Siloed Tactics

Most franchise brands dabble in multichannel marketing. They have a little SEO over here, some PPC over there, maybe a website that was last updated somewhere between “pre-mobile era” and  [...]

By Pierre-Luc Caron, Senior Director, Digital Marketing Performance
Posted in Brand Strategy, Franchise Marketing on November 25, 2025
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Latest Posts

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PPC

Give Your PPC Campaigns Fresh Pow With These Trends in 2025

By Pierre-Luc Caron, Senior Director, Digital Marketing Performance
Posted in PPC on February 6, 2025

  The year is off to a fast start. There’s a lot to tackle and little time to relax but hey, have you considered taking a break for some time on the slopes?  If you’re in, I’ve got lift tickets ready, and the powder is fresh. Grab your

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A person’s torso in front of a laptop with digital marketing icons in the air and they are touching the one that says “SEM.”
Search Marketing

The Role of Search Engine Marketing During Seasonal Slowdowns

By Andrew Mcquain, Account Director
Posted in Search Marketing on September 11, 2024

Service-based franchise businesses often experience a notable drop in search volume and purchase intent from November to January as consumer priorities shift during the holiday season and colder months. This slowdown can be especially challenging for

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