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A person’s torso in front of a laptop with digital marketing icons in the air and they are touching the one that says “SEM.”

The Strategic Role of Search Engine Marketing in Navigating Seasonal Slowdowns

Service-based franchise businesses often experience a notable drop in search volume and purchase intent from November to January as consumer priorities shift during the holiday season and colder months. This slowdown can be especially challenging for

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A person typing on a laptop with a Google search bar on the screen and a coffee cup in a saucer next to it.

Optimization Tips for Your Franchise’s Search Marketing Strategy

Are you dedicated to establishing powerful brand recognition and maximizing leads for your franchise? These are undoubtedly goals that you are consistently striving to achieve. Having a strong online presence through paid search for franchises and

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