
Google’s December 2024 core update introduced significant changes to search rankings, making it one of the more volatile updates of the year. While it was more widespread and unpredictable than the November 2024 update, it wasn’t as disruptive as the updates rolled out in August and March. As a result, businesses across various industries experienced noticeable fluctuations in their search rankings, prompting concerns about how to adapt their SEO strategies effectively.
Google’s core updates are routine and aimed at improving the quality and relevance of search results. However, their impact can vary greatly. Some websites may experience a drop in rankings, while others might see an improvement, and some might not notice any changes at all. These fluctuations often occur due to adjustments in how Google evaluates content relevance and quality.
The December 2024 update reinforced the importance of high-quality, user-focused content. Google’s official guidance remains consistent: websites should focus on producing content that aligns with its E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) guidelines to maintain or recover search visibility.
E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness, and it is a fundamental framework that Google uses to assess the quality of content on the web. Understanding and implementing these principles in your SEO copywriting can help your website remain competitive even after significant algorithm changes.
• Experience: Does the content demonstrate firsthand or practical experience in the subject matter? Content that shows direct involvement or insight from an expert perspective often performs better.
• Expertise: Does the content creator possess deep knowledge of the topic? Google favors content written by individuals who are credible and knowledgeable in their field.
• Authoritativeness: Is the website or author recognized as a reliable source of information? Establishing a strong online presence and earning authoritative backlinks contributes to higher rankings.
• Trustworthiness: Is the content accurate, transparent, and reliable? Ensuring factual accuracy and having clear attribution builds trust with both users and search engines.
Adhering to E-E-A-T standards ensures that your content not only meets Google’s evolving expectations but also provides valuable information that keeps users engaged.
If your website has been affected by the December 2024 update, it’s important to focus on content improvements rather than quick fixes. Conducting a thorough content audit to identify areas that lack depth, relevance, or alignment with E-E-A-T principles is crucial. Updating existing content to include authoritative sources, expert insights, and firsthand experiences can help strengthen your website’s position in search results.
Additionally, optimizing technical aspects such as page speed, mobile usability, and internal linking can enhance your website’s overall performance and user experience, contributing to better rankings.
Navigating Google’s frequent updates can be challenging, but you don’t have to do it alone. At Enspire for Enterprise, our copywriters stay up to date with Google’s algorithm changes, evolving best practices, and industry trends. We ensure that the content we create for our franchise clients not only aligns with current SEO standards but also delivers value to their audience.
If you’re looking to optimize your website content and stay ahead of Google’s ever-changing algorithms, contact Enspire for Enterprise today. Our SEO copywriting team is committed to helping your franchise achieve long-term success in search rankings through high-quality, E-E-A-T-compliant content.