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  Google’s December 2024 core update introduced significant changes to search rankings, making it one of the more volatile updates of the year. While it was more widespread and unpredictable than the November 2024 update, it wasn’t as

  As a platform under the Meta umbrella, which includes Instagram, Threads, and WhatsApp, Facebook remains an important component of digital marketing. While technology evolves and trends shift, Facebook advertising is set to maintain its

We are on the verge of entering 2025. This time five years ago, we had no idea that we were about to be knee-deep in a global pandemic. While Covid-19 brought with it an unparalleled amount of devastation, it also ramped up the need and demand for

Service-based franchise businesses often experience a notable drop in search volume and purchase intent from November to January as consumer priorities shift during the holiday season and colder months. This slowdown can be especially challenging for

When most people think of SEO copywriting, they immediately consider the usual strategies—targeting keywords, optimizing meta descriptions, and ensuring the right header tags are in place. While these tactics are still essential, there’s a

Are you dedicated to establishing powerful brand recognition and maximizing leads for your franchise? These are undoubtedly goals that you are consistently striving to achieve. Having a strong online presence through paid search for franchises and

At a Glance How Will Google’s Partnership with Reddit Impact Brands? Brands may see their rankings decrease as Google favors more results from Reddit threads. This could also lead to brand management concerns because negative feedback and

At a Glance Google’s March 2024 Core Update: What You Need to Know Google’s March 2024 Core Update focused on improving the quality and helpfulness of search results. Google deindexed hundreds of websites as part of this update which targeted

The internet has become saturated with content overload. The prominence of chatbots like ChatGPT and Google Bard makes it easier than ever to churn out large quantities of content. In fact, according to research conducted by Neil Patel, 4.6 pieces of

The artist formerly known as Google My Business now goes by Google Business Profile. Along with the new name, it also acquired a few new features to make it an even better tool to improve your online presence and reach potential customers. Here are