Be Enspired

Most franchise brands dabble in multichannel marketing. They have a little SEO over here, some PPC over there, maybe a website that was last updated somewhere between “pre-mobile era” and “we don’t talk about that phase.” On paper, all the

The process of verifying your business on Google Business Profile (GBP) used to mean waiting days for a postcard to arrive in the mail. Now, Google offers a much swifter option: video verification. This method works wonders for storefronts,

A brand is more than a logo or a clever tagline. It’s your identity, shaped by how people perceive you, and that perception is built largely through voice. When it comes to franchise digital marketing, developing an authentic brand voice is

Full Disclosure: This Blog Was Co-Written by an Assistant Who Doesn’t Need Coffee Breaks Crafted with a mix of human insight and a few smart prompts fed into ChatGPT, this blog is a real-world example of how AI can support franchise digital

At a Glance  AI tools like ChatGPT are changing how users find information, and how businesses need to create content. Pages cited in AI search results often rank low in traditional search, meaning high visibility is no longer limited to the top 10

AI took the mic (and the stage, and the afterparty). Google Marketing Live 2025 lit up the stage on May 21, and if there was one takeaway that got more airtime than a Super Bowl commercial, it was this: AI isn’t the future. It’s the now. At

At a Glance  As more users turn to AI tools like ChatGPT for local recommendations, businesses need to adjust their SEO strategies to stay visible. Important factors to consider when optimizing content for local search in ChatGPT include: •

At a Glance  Franchise businesses that have maxed out their PPC budget can turn to Meta ads for expanded reach and better engagement. Here’s why Meta ads are a smart next step:  • PPC campaigns have limits; once ad spend stops yielding new

At a Glance 5 Simple Ways to Build Trust in Your Brand Find and use your authentic brand voice Invest in SEO Grow your social media presence Update your website content Use clear calls to action “The best marketing doesn’t feel like

If you run a franchise or multi-location business, you’ve probably heard that SEO is essential. But the way we approach it has changed dramatically. Thanks to rapid shifts in how people search online (hello, AI and large language models), ranking