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Small businesses are important. As the owner of a small business, you are knowledgeable and passionate about what you do. When your business succeeds, you have autonomy over your professional life which provides you with a fulfilling and satisfying

As the COVID-19 pandemic continues to keep people at home, it is more important than ever for small businesses to reach their customers where they are. Not only are there less opportunities for businesses to reach customers and potential customers on

Keeping your business’s Google My Business profile updated is crucial at any time, but especially during the COVID-19 pandemic. It is important to keep your listing updated with adjusted operating hours, in-store policies that have changed to

When it comes to the success of your franchise, franchise brand development is a crucial component. It is important to make sure this is done properly, because while you want the franchise itself to be profitable and have positive recognition,

Current state of the customer marketing journey   63% of people requesting information are not ready to buy*   It’s not news that nearly all searches begin online, but we now know the vast majority of people are not ready to make a

Geofencing is a form of location-based marketing that triggers an event when potential customers enter or exit a defined physical space. This marketing strategy allows businesses to reach people within the immediate vicinity of their establishment or

Google Maps is a powerful tool that almost every mobile device user utilizes to guide them to various locations and find information about those locations. A well-executed Google Maps marketing strategy will not only help a business rank higher on

Simply put, local SEO is a search engine optimization process that helps businesses rank in local searches on Google so that consumers in the area will find a particular business. This is often a part of search inquiries that include the term “near

Is building brand awareness and increasing sales part of your resolutions for 2021? 2020 was a curveball of a year for everyone, in both our social lives and in our work lives. While it may have derailed some of the plans your business had, the good

Are you trying to figure out if investing in social media marketing is right for your business? In today’s world there are a lot of digital marketing tactics available to you to help grow your brand, attract new customers and drive new