At a Glance AI tools like ChatGPT are changing how users find information, and how businesses need to create content. Pages cited in AI search results often rank low in traditional search, [...]
Social media remains an effective method of advertising and should be part of every brand’s digital marketing strategy. Franchise social media marketing will ensure your franchise can continue to grow brand impressions, capture leads, and drive
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Display ads are one of the most widely used forms of digital advertising. If you spend any amount of time on the internet, you will see many of them in many different forms each time that you log on. These ads are so popular because they are an
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When someone visits your website, you want them to stay a while. How to go about this depends on your business and brand image. Perhaps you opt for a warm and cozy aesthetic, or a simple and minimalistic experience, or something that’s vibrant and
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Goals are crucial for growth in all aspects of life. If you want to lose weight, you may set a goal to exercise once a day and incorporate healthy meals into your diet. If you want to increase website traffic and make conversions organically, you may
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When it comes to procuring customers for the new year, you’ll need a revamped marketing strategy. Using the data from 2022 in your reports, you will have gathered crucial information that can help you move forward with realistic-yet-grand goals.
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Social media has proven to be a prominent way of increasing business reach and reaping the benefits of your marketing efforts. As a franchise, it is crucial to have a social media presence. According to AdWeek, 30.57 million businesses use social
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Data is critical for growth, and creating a data report allows you to take a deeper look into how you can continue developing your company. Taking stock of how your franchise has spent its time, money, and marketing efforts is a crucial component of
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Reporting end-of-the-year information is crucial to understanding the growth of your franchise, where your franchise can improve, and future predictions. Your end-of-year reports should be clear and concise, include all franchise analytics, and draw
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Social media continuously proves to be the best place to digitally interact with people from all over the world. Recently, social media giants have optimized their platforms to help franchises and multi-location businesses generate targeted ads and
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Much like a good story, franchises are like onions. No, they don’t stink or make you cry. Franchises have layers. Each individual location operates as a business that sells a product, provides a service, or both. They must market to consumers to
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