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Tools, Tactics, and Informed Opinions to Help You Succeed in Digital Marketing

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Illustration Depicting Programmatic Display Advertising with a Businessman Walking Through the Various Steps in the Process

The Advantages of Programmatic Display Advertising for Franchise Businesses

Programmatic display advertising refers to the automated buying and selling of display ad placements in real time through a technological platform. It utilizes data-driven algorithms and artificial intelligence to streamline the ad-buying process,

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Illustration of Digital Marketing Icons with a Search Bar on Top and a Coin with a Dollar Sign and a Finger Touching the Coin

How PPC Advertising Benefits Franchises

Pay-per-click (PPC) advertising presents a powerful opportunity for franchises to effectively promote their businesses and achieve their marketing objectives. With its targeted approach, measurable results, and cost-effective nature, franchise PPC

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Laptop with a swirl of floating blue letters surrounding it.

The Importance of Content & Copywriting Part II

Content is the driving force behind all successful digital marketing campaigns, including search engine optimization (SEO), pay-per-click (PPC) advertising campaigns and social media marketing (SMM). – Forbes In Part I of The Importance of

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Blue background with cube letters, with two cubes balanced to show both content and copy before the word writing

The Importance of Content & Copywriting Part I

In Part I of this two-part blog series, we will understand the difference between content and copy. Let’s dive in with a fun exercise! The words content and content are homographs. Although spelled the same, they have different pronunciations and

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Animation of health and exercise-related icons, “Fitness and Healthy Diet,” “Take Care of Your Body and Health” in the middle

Revamp Your Health and Fitness Websites

Make sure your brand is seen by the right people and stands out in a sea of competitors with a website that hits all the right notes! A high-quality website is especially needed for health and fitness websites, where people are constantly looking for

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Animation of a storefront with “Local Search Marketing” above and a phone with a pin on a location all on a red background

How To Achieve Effective Franchise Development

Ready to kick your business up a notch and stay ahead of the competition? Franchising could be the secret weapon you need to take your brand to the next level. In today’s business landscape, savvy business owners are leveraging the power of

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Conceptual Illustration of an Open Laptop with a Social Media Profile Screen Popping Out of it and Digital Symbols Around It

Engaging Your Target Audience on Social Media

Social media remains an effective method of advertising and should be part of every brand’s digital marketing strategy. Franchise social media marketing will ensure your franchise can continue to grow brand impressions, capture leads, and drive

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Illustration of a Man on a Ladder Placing a Video on a Life-Sized Screen with a Person Next to the Screen Looking at a Phone

Here, There, Everywhere Display Ads

Display ads are one of the most widely used forms of digital advertising. If you spend any amount of time on the internet, you will see many of them in many different forms each time that you log on. These ads are so popular because they are an

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Build Trust With These 5 Digital Marketing Secrets in 2023

“The best marketing doesn’t feel like marketing.” – Tom Fishburne Your customers do not want to feel like they are being sold to. They don’t want to feel persuaded, coerced, or—worst of all—tricked. They want to feel free to choose

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3 Often Overlooked Elements of a Bangin’ Website Design

When someone visits your website, you want them to stay a while. How to go about this depends on your business and brand image. Perhaps you opt for a warm and cozy aesthetic, or a simple and minimalistic experience, or something that’s vibrant and

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