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Tools, Tactics, and Informed Opinions to Help You Succeed in Digital Marketing

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How to Use Google’s QR Code to Get More Customer Reviews

Google Business Profile has a simple yet powerful feature that helps you collect more customer reviews. Reviews that show up on your Google local listing in Google Maps and Search, helping potential customers see what others think about your

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How AI is Expected to Affect SEO in 2025

As web-based artificial intelligence continues to evolve, its impact on search engine optimization (SEO) becomes more significant. In 2025, AI is expected to reshape search behavior, content optimization strategies, and digital marketing as a whole.

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How to Ensure Great Lead Quality with Your PPC Ads

At a Glance  5 Tips to Optimize Lead Quality for PPC Ads  To maximize lead quality with your PPC ads, follow these key strategies: 1. Target more specific, long-tail keywords. 2. Craft compelling ad copy. 3. Optimize landing pages. 4. Target

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The Importance of Content & Copywriting Part II

Content is the driving force behind all successful digital marketing campaigns, including search engine optimization (SEO), pay-per-click (PPC) advertising campaigns and social media marketing (SMM). – Forbes In Part I of The Importance of

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Local Listings in 2025: New Trends and Best Practices for Better Visibility

Being part of a franchise means strong brand recognition. Customers who trust your brand are more likely to seek out your locations wherever they go, knowing they can expect the same level of quality and service. However, maintaining that trust goes

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How AI is Transforming Programmatic Display Ads for Smarter Campaigns

Long before conversational AI became mainstream, machine learning was already improving digital advertising. It helped automate tasks, fine-tune targeting, and make campaigns more efficient. Over the years, AI has transformed programmatic display ads

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Solve The Mystery of Copywriting for Franchises

“Good advice is always certain to be ignored, but that’s no reason not to give it.” – Agatha Christie Some of the most popular and accessible forms of literature are whodunits or mystery novels. Agatha Christie is the queen of

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A snowboarder going down a mountain surrounded by symbols for PPC advertising.

Give Your PPC Campaigns Fresh Pow With These Trends in 2025

  The year is off to a fast start. There’s a lot to tackle and little time to relax but hey, have you considered taking a break for some time on the slopes?  If you’re in, I’ve got lift tickets ready, and the powder is fresh. Grab your

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Close up of a computer keyboard with white keys and ”BACKLINKS” in red on one of the keys.

Backlinks are a Key Element of Your Franchise’s SEO Strategy

  In the competitive world of digital marketing, franchises must leverage every available tool to enhance their online visibility. One of the most effective strategies in SEO for franchises is building a strong backlink profile. Backlinks play a

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Illustration of a woman holding a megaphone standing in front of a life-size computer screen with a bullseye on it and additional digital marketing icons behind it.

How Franchises can Reach Their Target Customers in Today’s Digital Landscape

At a Glance  How Franchise Businesses can Reach their Target Audience Online Digital marketing for franchises requires a multi-channel approach to stay visible and competitive. Reaching your ideal audience means showing up where they search,

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