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Tools, Tactics, and Informed Opinions to Help You Succeed in Digital Marketing

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A Man with a Mug of Coffee in His Left Hand and His Right Hand on a Laptop Keyboard with a Franchise Graphic on the Screen

Make Digital Franchise Marketing a Part of Your 2024 Business Plan

If elevating your franchise business is a key goal for 2024, incorporating digital franchise marketing into your strategy is essential. In today’s rapidly evolving digital landscape, having a strong online presence is more than just an option;

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The Purpose and Benefits of Content from Enspire for Enterprise

Welcome to the digital marketing extravaganza, where Enspire for Enterprise is your ticket to unlocking the full potential of various content types. In the bustling world of online presence, strategic content creation is the secret sauce for

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An illustration of a mobile phone and a tablet opened to Google to depict the core algorithm update.

Understanding the October 2023 Google Core Algorithm Update

Let’s dish on the October 2023 Google Core Algorithm Update and how it’s orchestrating a digital symphony that could hit just the right notes for businesses like yours. Understanding the Algorithmic Symphony Google’s algorithm updates are like

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The Importance of Transparency and Authenticity in Your Business’s Social Media Marketing

As a business owner, you already know how crucial it is for your brand to have a presence on social media. According to a 2022 survey done by Frontier Communications Parent, Inc., 82 percent of the web users surveyed preferred to conduct search

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Illustration of a Man Sitting at a Laptop with a Confused Expression and an Angrily Squiggled Thought Bubble Above His Head

Issues That Cause People to Leave Your Website

At a Glance The top 9 reasons that a visitor will leave your website are: Slow loading speed A poor mobile experience A busy or overwhelming layout Confusing navigation Automatically playing multimedia Missing or confusing calls to action

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Franchise Website Design: When Form Meets Function

Enspire for Enterprise’s very own Michael Davis, project manager for all of our website builds, shared some of his valuable insights with me—and he never told me not to tell, so I am spilling the tea. I asked him about his standards and best

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A cloud of words with “Copywriting” in the middle and a magnifying glass next to it.

Solve The Mystery of Copywriting for Franchises

“Good advice is always certain to be ignored, but that’s no reason not to give it.” – Agatha Christie Some of the most popular and accessible forms of literature are whodunits or mystery novels. Agatha Christie is the queen of

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Illustration Depicting Programmatic Display Advertising with a Businessman Walking Through the Various Steps in the Process

The Advantages of Programmatic Display Advertising for Franchise Businesses

Programmatic display advertising refers to the automated buying and selling of display ad placements in real time through a technological platform. It utilizes data-driven algorithms and artificial intelligence to streamline the ad-buying process,

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Illustration of Digital Marketing Icons with a Search Bar on Top and a Coin with a Dollar Sign and a Finger Touching the Coin

How do Franchises Benefit from PPC Advertising?

Pay-per-click (PPC) advertising presents a powerful opportunity for franchises to promote their businesses effectively and achieve their marketing objectives. With its targeted approach, measurable results, and cost-effective nature, franchise PPC

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Laptop with a swirl of floating blue letters surrounding it.

The Importance of Content & Copywriting Part II

Content is the driving force behind all successful digital marketing campaigns, including search engine optimization (SEO), pay-per-click (PPC) advertising campaigns and social media marketing (SMM). – Forbes In Part I of The Importance of

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