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Tools, Tactics, and Informed Opinions to Help You Succeed in Digital Marketing

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A cloud of words with “Copywriting” in the middle and a magnifying glass next to it.

Solve The Mystery of Copywriting for Franchises

“Good advice is always certain to be ignored, but that’s no reason not to give it.” – Agatha Christie Some of the most popular and accessible forms of literature are whodunits or mystery novels. Agatha Christie is the queen of

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A snowboarder going down a mountain surrounded by symbols for PPC advertising.

Give Your PPC Campaigns Fresh Pow With These Trends in 2025

  The year is off to a fast start. There’s a lot to tackle and little time to relax but hey, have you considered taking a break for some time on the slopes?  If you’re in, I’ve got lift tickets ready, and the powder is fresh. Grab your

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Close up of a computer keyboard with white keys and ”BACKLINKS” in red on one of the keys.

Backlinks are a Key Element of Your Franchise’s SEO Strategy

  In the competitive world of digital marketing, franchises must leverage every available tool to enhance their online visibility. One of the most effective strategies in SEO for franchises is building a strong backlink profile. Backlinks play a

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Illustration of a woman holding a megaphone standing in front of a life-size computer screen with a bullseye on it and additional digital marketing icons behind it.

How Franchises can Reach Their Target Customers in Today’s Digital Landscape

At a Glance  How Franchise Businesses can Reach their Target Audience Online Digital marketing for franchises requires a multi-channel approach to stay visible and competitive. Reaching your ideal audience means showing up where they search,

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A hand types on a laptop keyword with a smartphone next to it and a graphic of a search bar is overlaid on the image with the text “SEO for franchises” in the search bar.

Enspire’s SEO for Franchises: How We Help You Show Up and Stand Out

In today’s digital-first world, franchise businesses must compete not only with local competitors, but also within their own networks for visibility and market share. A strong SEO strategy is essential, and that’s where Enspire for Enterprise

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Blue background with cube letters, with two cubes balanced to show both content and copy before the word writing

The Importance of Content & Copywriting Part I

In Part I of this two-part blog series, we will understand the difference between content and copy. Let’s dive in with a fun exercise! The words content and content are homographs. Although spelled the same, they have different pronunciations and

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Graphic of a laptop screen with Google logos and “Google December 2024 Core Update” in the search bar and a phone beside it.

Takeaways from the December 2024 Core Update

  Google’s December 2024 core update introduced significant changes to search rankings, making it one of the more volatile updates of the year. While it was more widespread and unpredictable than the November 2024 update, it wasn’t as

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A phone with the Meta logo on the screen on top of the edge of a laptop keyboard.

What’s the Future of Facebook Advertising in 2025?

  As a platform under the Meta umbrella, which includes Instagram, Threads, and WhatsApp, Facebook remains an important component of digital marketing. While technology evolves and trends shift, Facebook advertising is set to maintain its

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A smiling man wearing a green button-down shirt while holding up the five fingers of one hand.

5 Ways To Enhance Your Franchise Marketing Strategy in 2025

We are on the verge of entering 2025. This time five years ago, we had no idea that we were about to be knee-deep in a global pandemic. While Covid-19 brought with it an unparalleled amount of devastation, it also ramped up the need and demand for

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A person’s torso in front of a laptop with digital marketing icons in the air and they are touching the one that says “SEM.”

The Role of Search Engine Marketing During Seasonal Slowdowns

Service-based franchise businesses often experience a notable drop in search volume and purchase intent from November to January as consumer priorities shift during the holiday season and colder months. This slowdown can be especially challenging for

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