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The Importance of Franchise Analytics

Data is critical for growth, and creating a data report allows you to take a deeper look into how you can continue developing your company. Taking stock of how your franchise has spent its time, money, and marketing efforts is a crucial component of

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An illustration of a man and woman standing in front of a large block displaying growth charts with “2022” written on top.

Detailed End of Year Reporting: Franchise Edition

Reporting end-of-the-year information is crucial to understanding the growth of your franchise, where your franchise can improve, and future predictions. Your end-of-year reports should be clear and concise, include all franchise analytics, and draw

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Two hands holding a phone with several icons popping off of the screen with “social media” written next to it.

Which Social Media Platform is Right for Your Franchise?

Social media continuously proves to be the best place to digitally interact with people from all over the world. Recently, social media giants have optimized their platforms to help franchises and multi-location businesses generate targeted ads and

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How Do You Market a Franchise? 5 Tips to Set You Up for Success

Much like a good story, franchises are like onions. No, they don’t stink or make you cry. Franchises have layers. Each individual location operates as a business that sells a product, provides a service, or both. They must market to consumers to

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When to Run a Franchise Development Campaign?

March 2, 2023. June 13, 2025. December 18, 2030 That aside, hopefully this information will help you make the right decision for your business as to when you should start your franchise marketing campaign. The best answer we can give is: When you

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What is Local SEO and How Can You Improve Your Local Rankings?

My backyard used to flood every time it rained. One good storm would leave inches of water that pooled right outside the patio, leaving a sloshy muddy mess. If it rained more than one day in a row, I became the owner of my own personal moat. It was

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Shop owner holding a tablet while standing outside of the door with an open sign hanging on it.

How To Promote Your Local Business Online

Draw in new customers by promoting your local business online. Whether you are a brick-and-mortar business or a mobile business that serves a particular geographical area, you need more than just a website. You need sound strategies that attract your

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Illustration of a Franchise Owner Using Her Laptop Sitting on Coins Next to a Store with Two More Stores Floating Behind Her

Enspire is Your One-Stop Solution for Franchise Marketing

As the owner of a franchise business, you know that there is a lot that goes into your franchise marketing. There are two main goals that you typically keep in mind for marketing your franchise: Attracting more franchisees to open more locations.

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Illustration of a Woman Holding a Phone with a Pop-Out Showing Her Information About the Business She is Standing in Front Of

Why You Need Local Listing Management for Your Franchise

Quite possibly the most important part of owning a business is making sure your potential customers can find you. This includes knowing that your business is open, knowing what products or services you offer, knowing how to reach you, and knowing

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Developing a Franchise Marketing Strategy for All Markets

Franchise marketing involves the research and advertising strategies your business uses to grow your franchise. This manifests in two forms: Marketing designed to acquire and retain customers.  Franchise development intended to sell more

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