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Keeping your business’s Google My Business profile updated is crucial at any time, but especially during the COVID-19 pandemic. It is important to keep your listing updated with adjusted operating hours, in-store policies that have changed to

In today’s highly competitive marketplace, maintaining a strong and consistent brand presence is crucial for the success of any franchise. Consistent franchise branding helps to convey trust, experience, and reliability, all of which are

Current state of the customer marketing journey   63% of people requesting information are not ready to buy*   It’s not news that nearly all searches begin online, but we now know the vast majority of people are not ready to make a

Geofencing is a form of location-based marketing that triggers an event when potential customers enter or exit a defined physical space. This marketing strategy allows businesses to reach people within the immediate vicinity of their establishment or

Google Maps is a powerful tool that almost every mobile device user utilizes to guide them to various locations and find information about those locations. A well-executed Google Maps marketing strategy will not only help a business rank higher on

Simply put, local SEO is a search engine optimization process that helps businesses rank in local searches on Google so that consumers in the area will find a particular business. This is often a part of search inquiries that include the term “near

Are you trying to figure out if investing in social media marketing is right for your business? In today’s world there are a lot of digital marketing tactics available to you to help grow your brand, attract new customers and drive new

Strategies for online healthcare marketing are varied, but they work together to create an overall marketing plan that helps potential patients find your practice online and take action that lead to them scheduling an appointment. A specialist at